Category: Search Engine Watch

Many of those who pursue link building have had a tough year. Google’s verbal and physical assault on link building practices has been unrelenting. Here’s a comprehensive review of all that goes into deciding what to do in link building these days.

Google Places for Business recently announced an update to its quality guidelines that allows businesses to add a descriptor to its business name that clarifies what the business is about. Some worry this opens listings up to major spam.

Facebook is making some changes to the way advertisers can target their ads to Facebook users. They are introducing multiple new targeting features, which will help advertisers drill down by location, demographic, interests, and behavior.

Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report as a template, then consolidating analytics conversions and trending over time in a very basic way.

Sometimes we get stuck. Our ad tweaks all start looking the same. We obsess over punctuation rather than significant differences in messaging. If you’ve tried everything without making progress, here’s one way you can escape the mental quagmire.

If your company’s Google+ page links back to your website and your site also uses Google Analytics, a Google+ card will appear in your dashboard, showing the number of new visits, unique visitors, and pageviews for your the site linked to that page.

Nearly everyone loves top 10 lists. Whether it’s the most beautiful celebrities, the world’s richest people, or important features you need to know about a new product, a top 10 list is a winning format. Here’s how to write a great top 10 list.

If you’ve used Google Maps lately, you’ve probably noticed a new feature here or a slight change there. Well, now Google is rolling out the complete, revamped version of Maps for all the world to see. Here’s what you can expect in the coming weeks.

New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories were the most competitive subsectors within the industry.

Backlinks are a huge part of the Google algorithm. Because links are so important, some webmasters resort to link spamming. What would Google really be like without backlinks being factored into the search algorithm? Not good, says Matt Cutts.

A new report by Marin Software says that 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. The potential for Facebook ads is strongest in Asia-Pacific and Latin America regions.

Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help you, over time, become far more resistant to algorithm changes and diversify your traffic sources to increase rankings and traffic.

The founder of Content Marketing Institute shares insights on where should content live, marketing automation, how to develop personas, the importance of telling a different story, and how to get the attention of media to get content picked up.

Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor performance – but ultimately, I blame the children. Here’s why…

Virool, a self-service social video advertising platform, has confirmed it was hit with a Google spam penalty. The backlink profile reveals a high number of suspect links received in a short period of time, built by its SEO company.

Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game, with contextual search being one of the focuses. Will Yahoo be able to topple Google when it comes to contextual search?

After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent engagement. Now what? If your want legitimate likes, here are some things you can do.

If you aren’t upping your content game in a big way this year, you’re going to struggle. With big brands going all-in with content marketing, the competition has never been fiercer. Stand out from the noise with these techniques that get results.

All online merchants now have access to Shopping campaigns, Google’s Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes.

SEO entails bridging the gap between the technical needs of search engines and human needs for content. SEO also must bridge many gaps within their organizations if they are to truly be effective and ensure success in 2014 and beyond.