Category: Search Engine Watch

Google’s DoubleClick and Yandex’s advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding.

Google has partnered with FOX to offer “American Idol” fans the chance to vote for their favorite season 13 contestants directly from its search results via phone, tablet, or desktop – just in time for the final competitions, which kick off tonight.

If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there’s a higher likelihood that you’ll see that post in your feed, even though you haven’t liked or followed that brand or business.

If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there’s a higher likelihood that you’ll see that post in your feed, even though you haven’t liked or followed that brand or business.

Twitter advertisers will now have the option to promote their accounts in search results, the great new high exposure ad placement for advertisers looking to promote their Twitter accounts, rather than promoting a specific tweet.

This partnership now allows both Google’s and Yandex’s real-time bidding systems integration, providing Google’s advertising customers with access to Yandex’s inventory and Yandex’s ad customers access to the DoubleClick Ad Exchange.

From Prince to Vincent van Gogh, and more than a half million other famous or influential people, when you search for famous and/or influential people, Bing search result pages now present a sidebar timeline of important events from their lives.

Analyzing and testing website design and optimization to improve the user experience is a necessity. Drive more traffic and increase conversions with these eight tools, which span research, prototyping and design, and testing.

Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start improving your paid search results today using these three examples as a great starting point.

The process of disavowing links through Google is a mystery to many, and several misconceptions have surrounded the tool’s use since it launched. Here are seven facts you need to know to get the most benefit out of the Google Disavow Links Tool.

EXIF data is the metadata that is included in most images that are taken with a camera. It includes things such as camera type, date taken, size, along with dozens of other parameters. And Google reserves “the right to use it in ranking.”

Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the search, navigation, and content of ecommerce sites to each visitor.

Google is continuing their attack on international spam, taking down two Polish link networks. Buying and selling links seems to be quite common in Poland, so we can expect to see some dramatic changes in Google’s search results in the coming days.

Executing an industry awards program will earn high-quality links and a whole lot more. Here’s a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill.

Promoting a website? You’ll be interested in seeing where your traffic comes from then. This post is here to take you through the campaign reports in details – allowing you to take control of your website’s data and improve your results.

The Search Funnels Attribution Modeling Tool is Google’s attempt to give advertisers more data on the context of a user’s path to conversion. Here’s why you should be excited, and why you shouldn’t get carried away and try to use it too soon.

SEO software company gShift has announced a new way for its subscribers to mine valuable data from the conversations a brand’s audience is having on Twitter. Its social keyword research module may expand to other social mediums in the future, too.

According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013.

Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition.

Many search marketers still aren’t taking users’ context clues (e.g., time of day, location, device, and keyword) into account when creating ads. If you’re one of them, you’re missing out. Here’s how to leverage these context clues.