Category: Search Engine Watch

Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available segments include beauty, fashion, parenting, technology, and music.

Many movie-related sites recently saw their organic search traffic cut in half. Was it a Panda refresh? Was it something involving copyright? A new analysis reveals several potential reasons why these sites were impacted by Google’s algorithm.

ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional desktop/laptop. While only 4 percent placed orders on mobile, order value was on par with desktop.

You need to track not just mentions of your brand or specific product(s), but also noise around your industry so you can attempt to add value yourself in the right places. How? Use this process to exploit opportunities from natural conversation.

When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities are secondary to releasing quality content that users and search engines can react to.

Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer’s journey, and wring more value from your content dollar with better measurement of what does and doesn’t work. Are you ready?

You can now Google [show me the menu for …] and Google will display their full menu directly in the search results, without you needing to click through to an additional page, whether on the restaurants homepage or on a third-party website.

Google has announced desktop voice search for Chrome has been release in beta for United States users. This functionality was publicly discussed nearly a year ago, but wasn’t quite ready for use back in May 2013.

A network engineer intentionally created fake business listings for the FBI and Secret Service without them knowing to prove a point to Google once and for all that its business listings on Google Maps had major loopholes and were primed for spam.

To strategize your PPC optimizations most effectively, it’s vital to ensure you also get a high-level view of how your account is doing. Here’s how you compare a variety of different KPIs to identify and prioritize the optimizations you can perform.

Yes, it’s true! The foundational techniques of improvisation can be transferred off the stage and into the office to improve content development efforts. Here are eight lessons from improv that you can apply right now to support your marketing.

Blog comments. Press releases. Reciprocal linking. Directories. Guest posting. Although these tactics are on Google’s “do not use for SEO” list, they remain valuable tools within a natural, diverse, intelligently done link building project.

As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To remain successful in the rankings, small businesses must find the time to participate in the process.

NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time storytelling with the epitome of transparency and authenticity. Here’s what you can learn from marketing the moon.

Whether you’re writing something technical or scientific, or you’re writing for the general public, Google’s Matt Cutts suggests the key to success is a focus on clarity above all else – making sure both experts and regular folks can understand.

If scraper sites that have copied your own content, you can now report it to Google by providing the source URL, where the content was taken from, the URL of the scraper site, and the keywords where the scraper site was ranking on.

Google AdWords has officially announced a new way for advertisers to track and measure conversions with their new flexible conversion counting. The goal is to help advertisers track the types of conversions that work best for their business model.

AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google AdWords. The announcement comes on the heels of a new mobile data offering by AdGooroo.

It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it will be critical to think of, practice, and sell SEO as something larger than a way of marketing. Here’s why.

Many sites and apps fail miserably because they don’t consider the task environment or device usage models. Read this before you jump on the responsive design bandwagon to make sure you’re taking the right approach for your site.