Category: Search Engine Watch

The rise of keyword “(not provided)”, Google’s search results page redesign, Google’s heavy focus on paid search, and too many people claiming “SEO expertise” have all combined to make search engine optimization more challenging than ever.

Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also added tag management for content experiments, which gives more tools for in-app purchase options.

It seems that Google Flu Trends has had a nasty habit of overreporting flu rates. Media coverage and even some of Google’s own algorithmic changes are the two biggest culprits causing the inflated flu trend data, according to a new study.

Two months after warning Google would begin taking action against spam guest blog sites, Matt Cutts today announced that a large one was penalized. Ann Smarty, who runs MyBlogGuest, confirmed the penalty. The domain is gone from Google’s results.

The next time someone tries to tell you that SEO is dead or that SEO is completely changed, just ignore all of that chatter. SEO is going to be here for the foreseeable future because it still produces an excellent ROI and improves user experience.

Bing’s Webmaster Tools provides some great data for webmasters to use and address potential SEO issues. For those unfamiliar with Bing Webmaster Tools, this guide will walk you through the various features available to all webmasters.

What should an ecommerce site do with product pages when a product is no longer in stock or has been discontinued? Well it depends. Google’s Matt Cutts offers advice, using three examples ranging from small to large ecommerce websites.

Zero-click search terms often include valuable insights for advertisers, as they show which keywords ads are being displayed for, but getting no clicks. The update now also provides advertisers with 20 to 40 times more data volume.

Google is working on a refresh of Panda, a “kinder, softer Panda” meant to help small businesses that may have been impacted by previous versions of the algorithm that Google has unleashed periodically since its initial launch in February 2011.

Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as the firm seeks to provide developers with tools to build apps for new hardware form factors.

How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world.

Big data doesn’t have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data.

An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it looks through a long list to return the information you need. Here’s how the formula works and common mistakes to avoid.

SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The “Data Cube” – the muscle behind the company’s S3 platform – is now directly accessible to customers for on-demand resear

Google’s crusade against link networks around the globe continues. Google on Friday announced taking action on the following: German link network efamous; another German agency network; and Spanish and Italian link networks.

What is a site audit? Why do you need one? What kind of audit do you need? What should you expect in the final report of the person auditing you? Find out in this detailed guide covering everything you need to know about site audits.

Teenagers can be a fickle group. Brands that win with teens stay ahead of the curve and are present on the platforms where their audience is, delivering stellar and engaging content to connect with them on a one-to-one level. Here are some examples.

A new Google design has now gone live to all users. The new layout changes the font and removes underlines from links, as well as displays the AdWords ads at the top differently. However, the new look has been greeted with poor reviews.

While Google users in the U.S. and many other countries have been getting encrypted searches by default, Google has now expanded and begun encrypting web searches conducted by users in China, the Washington Post reported.

Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here’s a look at how guest blogging can be one of your best tools for establishing credibility, authority, and thought leadership.