Category: Search Engine Watch

The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences.

Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your social profiles a deep cleaning and enter this new season with a tuned-up presence and strategy.

Google built their algorithm around links and they remain the strongest ranking signal. While social metrics are important and they provide value outside of SEO, there are a number of pitfalls regarding their use as a ranking signal for search.

Here’s how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic rankings on Amazon, and then up the ante by driving a lot of targeted traffic to generate sales.

If your business has taken on too much SEO risk, the only cure is diversity. To improve marketing results, reconsider PPC (especially remarketing), put a new push on user-experience and conversion, and re-engage with your PR teams.

Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals that much faster. Learn all about the many types of conversions you should be tracking and why.

Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three easy ways to get a jump on your competition – and they don’t require too much work.

How should you handle linking between many different country specific sites, or several sites your company owns that are all related, without running afoul of Google for unnatural linking? Google’s Matt Cutts shares advice on how to not look spammy.

The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user’s experience. The average score was about 2.8 out of 5.

Bing’s Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are the same as other text ads on a pay-per-click basis with bidding done on product targets.

Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition.

Task analysis is a step-by-step analysis of the users’ task, from their perspective. Taking this approach to user research and task analysis will help you discover unmet opportunities to leapfrog your competition and dominate your market.

Schema markup is proving to be extremely important in the SEO industry. Here’s some top advice and suggestions to reap the rewards of more traffic and better website representation in search engines on the international front.

Is it possible to tell if your website has been impacted by one particular Google algorithm? That will be extremely tricky, according to Google’s Matt Cutts. In 2012 alone, Google rolled out 665 changes to how search results are ranked.

Google is continuing their fight against link networks internationally. Google’s Matt Cutts recently confirmed via Twitter that Greece was the latest country targeted for link network related penalties (reportedly networks run by SEO agencies).

Chegg, a company focused on connecting college students to resources, has a seasonal business. Here’s how the brand used Twitter’s promoted tweets advertising, the “polar vortex” and free shipping for a slam-dunk back-to-school marketing campaign.

Whether your website is outdated, isn’t mobile-friendly, or you just know it’s time for a redesign, you can follow these steps to successfully redesign your website without compromising SEO efforts, and actually strengthen your SEO strategy.

Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they’re shopping, giving you a clear idea of what you need to produce to make their decision easily.

An AdWords PPC conversion used to be just a click and seemed simple. Now we have many a variety of ways to measure conversions actions from our campaigns. Understanding each is important to uncovering the hidden value that may be in the account.

While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you’re considering “reinvention,” here are some of the ways marketers can reinvent themselves through the concept of integration.