Category: Search Engine Watch

Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score and make recommendations on how to improve performance.

Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score and make recommendations on how to improve performance.

There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search, social, and other valuable types of data, then how to pull it all together to use the best bits to inform you content strategy.

Without knowing who your online competition really is, any competitive analysis will be misguided. You’ll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics.

You have to experiment to find out what works, and it starts with tracking. You can’t just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign.

Pinterest announced a new way for people to discover the social platform’s content through “guided search,” which presents various categories of things and places to explore based on the original query, in an effort to refine a person’s search intent.

In SEO, we’re now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities.

Content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions about that require dispelling. Avoid these common pitfalls.

Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward should we expect to change all links in a marketing campaign to nofollow? No. Here’s why.

Less than 1 percent of websites have implemented Schema.org markup. However, pages with Schema.org integration rank better by an average of four positions compared to pages without Schema.org markup, according to recent findings by Searchmetrics.

Vic Gundotra, the driving force behind the Google+ platform, has announced he is leaving Google, which has many people pondering the future of Google+. Gundotra, who has been with Google for eight years, is leaving the company effective immediately.

Launching a Dynamic Search Ad (DSA) campaign through Google AdWords takes work and refinement, but over time, if created and optimized correctly, this campaign can become your very own gold mine. You can use these tips to get started.

Use the Google Analytics Solutions Gallery to find custom dashboards created by experts to speed up the time to insights. You don’t have to be an analytics guru to use these dashboards, but you can monetize the data and make better decisions faster.

Nothing can compare to launching a new website. There’s a lot to get done and all the checklists in the world probably won’t prevent you from missing out on a big opportunity. Never fear. By thinking ahead, you can avoid these five common scenarios.

Too much emphasis is placed on web analytics to determine what changes to make to improve a website’s conversion rates. Here’s why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions.

This post will help you understand the nuances of Latin American search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language.

This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language.

Bing is using search and social signals to display predictions in its search results for how contestants of popular reality TV shows will fare. Bing said more types of predictions will be coming in the future as well.

Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that you’re either starting with a clean domain, or discover potential problems.

Bing for Schools search, which incorporates both safe search with an ad-free search environment, has been tested in a pilot project since the start of the school year with more than 5,000 schools and 4.5 million kids.