Category: Search Engine Watch

With new ad features, enhanced campaigns, and the evolution of search behavior, many advertisers are struggling to see performance results like they have experienced in the past. If you fall into that category, don’t fret. It’s just time to reset.

There’s a way to schedule photo tweets on Twitter so that the image will auto-expand like a direct upload. The trick is doing it through the native scheduling client. Here’s how you schedule a photo tweet from the native Twitter client.

It can be quite distressing when you see a notification of a manual action in your Google webmaster tools account. But by taking prompt action and working hard to resolve the issue you will soon find traffic will return quite quickly.

What is all of this content you’re creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you’re creating.

Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you’re stuck with an old Google+ Places page or have the updated Google+ Business page, you can use these tips for Google+ Local listing optimization.

Have you ever been curious about how Google decides which algorithm is better than another, when they’re pushing out one of the many tweaks they do weekly? Google’s Matt Cutts spills the beans on how the search team actually does it.

Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add boxes for Google products they use, such as Google Maps, Gmail and Google Docs.

Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here’s a recap.

Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of “Shopping” campaigns. AdWords is asking all PLA advertisers to upgrade before campaigns are auto-upgraded.

Reputation management expert Andy Beal, CEO of Trackur and author of “Repped: 30 Days to a Better Online Reputation”, kicked off Day 2 of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn from these mistakes.

The best writing comes when we have something to say. Something that’s unique, surprising, and impacts our clients’ customers. It’s our job to help them create it. Here’s how to move from creating passable content to fresh and original content.

Have you made a spelling mistake or grammatical error on an Instagram post? Frustrating, right? Here’s an easy way to edit post copy on Instagram without losing engagement. The following how to explains the process on an iPhone.

You must find ways to forge relationships with important individuals over time, by building trust and creating opportunities for engagement to happen organically and authentically. Here are nine best practices influencer marketing experts use.

ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers.

Google has announced the ability for webmasters to now track indexed URLs for each protocol – HTTP and HTTPS – as well as for verified subdirectories. The change will make it easier for site owners to monitor different sections of their website.

Google has announced the ability for webmasters to now track indexed URLs for each protocol – HTTP and HTTPS – as well as for verified subdirectories. The change will make it easier for site owners to monitor different sections of their website.

Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better ‘aim the content’ arrow, which ultimately will help them better achieve their goals.

For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important.

Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience strategist. These tips will provide direction as you plan, create, and implement your content strategy.

Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities. Marin has announced a new tool to keep advertisers relevant in the face of such events.