Category: Search Engine Watch

The Yahoo-Yelp local search deal seemed like a good idea at the time. But what many Yahoo Local users are discovering is that with the Yelp changeover, those businesses have lost years worth of reviews in favor of a single Yelp review.

Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the age of keyword “(not provided),” SEO technology company gShift says it’s working hard to help marketers to bridge the gap.

Facebook is testing a new feature called “Popular Pages in Your Area”. The new section is located to the right of the News Feed beneath the Trending feature, which displays news results that Facebook’s algorithms believe users will be interested in.

You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really horrible deaths. On the flipside, don’t miss out on these 10 SEO opportunities that really matter.

Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet revenue, compared to $16.9 billion and 46 percent in 2012, according to the latest IAB report.

Facebook is planning to crack down on these calls to action, calling the practice “like-baiting.” Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users’ News Feeds.

Your blog should be your medium through which you build brand awareness, authority, credibility, and trust. It should drive traffic, leads, and sales. Here’s how to get competitive, outshine your competitors, and spice things up for your readers.

If you haven’t been using any rich markup schema on your website, you’re missing out on some opportunities for search engines to better semantically understand your website. At the very minimum, most site should use authorship markup.

Site owner…

Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend, click-through rate, cost per click, and more.

Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2013 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers.

Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google’s Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO.

For years, Matt Cutts has been the face of Google, addressing various search quality and optimization issues. Most webmasters and search marketers pay close attention when he speaks. Here are some of Cutts’ most notable moments from 2000-2005.

A new Kenshoo study looks at whether marketers view Google’s product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption, and what marketers are doing wrong. Here are the key findings, and how they impact your Google Shopping ads.

“How do we measure our content?” “Where do we get our data?” “How do we further our marketing careers?” The 2014 Search Marketer Survey by BrightEdge, released this week, aimed to uncover the sentiment around some of the burning questions of 2014.

Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search queries, and major third-party platforms won’t be impacted. Here’s everything you need to know about this issue.

Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals; and how to integrate your content directly with your social marketing efforts.

Giving your website an active role in current events is a lot more efficient than creating media attention from scratch. Here’s how you prepare your website for future events so you can attract links with your prompt response.

One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search and social (and subsequent measurement) are morphing together.

Everyone has been concerned about the potential of Google expanding “(not provided)” to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com.

What are people looking for when they search for a local business? What do they expect to find? Do they convert? The answer to these questions are explored in the latest research commissioned by Neustar and 15miles, conducted by comScore.