Category: Search Engine Watch

Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers “more effectively analyze and optimize the organic search performance of specific landing pages on their sites.”

New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy.

Focus less on manual link building and more on delivering awesome content and community help. You’ll have a lot more to earn if you invest a lot more of your time to earning links and dishing out information that people actually want to link to.

Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand. Your employee’s visibility will fuel brand recognition, content development, incoming traffic, links, SEO, PR and marketing efforts.

Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible.

Will we see Apple switch its default search engine from Google to Yahoo? That’s the scenario Yahoo CEO Marissa Mayer is looking to make a reality. Google currently pays Apple about $1 billion a year to be the default iOS search engine.

It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from RKG and one from The Search Agency, look at trends on both the organic and paid side. Here are the highlights.

By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com dominates the competition. Jeffrey Eisenberg explains how it became so successful and how marketers can grow and succeed like Amazon.

Safeguarding large and complex websites from Google Panda is no easy feat. This post details a case study of a large website that got hit by Panda twice, and also provides important tips for avoiding content-quality problems.

Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the “right” way. Yet, do a search for [search engine optimization companies] and you’ll see a site breaking Google’s rules that ranks No. 1.

The number of factors that may influence your PPC performance is almost endless, so PPC managers have to continually sharpen their analytical focus. Here’s one example of why sleuthing is a critical skill of managing PPC accounts.

Is Google considering giving websites that use strong encryption preferential placement in its search results? Google’s Distinguished Engineer Matt Cutts has hinted at this, having recently spoken about about such a move.

Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot program with six advertisers dubbed “In-Store Attribution Transaction Reporting in AdWords.”

When you search Google or Bing for a well-known person combined with the word LinkedIn, that person’s LinkedIn result will also feature rich snippet data containing their job title, where they work, and their location.

Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live.

To help you determine which pages have botched tracking code or conflicts in filters, Google’s Analytics Diagnostics will “frequently” scan your site to identify issues with tagging, account configurations, tracking code, and reporting data.

Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, “search engine marketing” has come to mean different things, depending on who you ask.

Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine by intent, brand, or key product attributes; prevent “click bleed” between ad groups; and find new exact match terms.

Google Analytics announced new
bulk linking” process to allow users to link multiple Analytics and AdWords account using a simplified interface. You merely need to check a box next the accounts you want to link and go.

The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose “To streamline the collection and distribution of government information” and proposes that the government prioritize searching for information via the Internet.