Category: Search Engine Watch

Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping websites “to describe the actions they enable and how these actions can be invoked.”

During a live stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale.

Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team.

The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages on which visitors entered the site, and pages which have been the final page of a session.

Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the market. Paid search budgets are growing. But what’s the story with mobile and why aren’t CPCs rising?

For Google’s annual salute to Earth Day in 2014, the company has incorporated a series of six animals – the Rofous hummingbird, dung beetle, moon jellyfish, Japanese macaque, puffer fish, and veiled chameleon – into various animated logos.

PostJoint has reconfirmed their penalty in Google. The penalty was for unnatural inbound links, which seems to be Google’s stock penalty for blog networks. It was not a new business model violations penalty, as has been reported elsewhere.

Google has announced a new feature to enable people to follow trending topics happening in the world or even down to a specific country, as well as receive notifications from Google on any specific topic you like, all which are sent via email.

Visits will now be called “sessions” and visitors will now be called “users.” The Google Analytics team has also integrated web data and app data within the same reports. These new views roll out to all accounts starting this week.

Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven areas where you need to make sure the brand is given its fair share of SEO attention.

RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success.

Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what’s the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what’s right for you.

Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address; avoid overdoing the granularity; and never reuse title tags.

Google’s Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that Google has penalized this year, following the highly publicized MyBlogGuest penalty last month.

Crawling a site isn’t necessarily the best first step when auditing a website, because it’s hard to quantify and prioritize that data in a way that makes sense to clients. Here’s how to use Google site search to identify non-ranking page types.

YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here’s how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site.

Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you’re trying to increase your conversion rate, try this: make one thing easier for your prospect.

In a recent webmaster help video, Google’s Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google’s crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently.

Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen by 9 percent year-over-year.

Scroogled, Microsoft’s anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns.