Category: Search Engine Watch

Pinterest announced a new way for people to discover the social platform’s content through “guided search,” which presents various categories of things and places to explore based on the original query, in an effort to refine a person’s search intent.

In SEO, we’re now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities.

Content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions about that require dispelling. Avoid these common pitfalls.

Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward should we expect to change all links in a marketing campaign to nofollow? No. Here’s why.

Less than 1 percent of websites have implemented Schema.org markup. However, pages with Schema.org integration rank better by an average of four positions compared to pages without Schema.org markup, according to recent findings by Searchmetrics.

Vic Gundotra, the driving force behind the Google+ platform, has announced he is leaving Google, which has many people pondering the future of Google+. Gundotra, who has been with Google for eight years, is leaving the company effective immediately.

Launching a Dynamic Search Ad (DSA) campaign through Google AdWords takes work and refinement, but over time, if created and optimized correctly, this campaign can become your very own gold mine. You can use these tips to get started.

Use the Google Analytics Solutions Gallery to find custom dashboards created by experts to speed up the time to insights. You don’t have to be an analytics guru to use these dashboards, but you can monetize the data and make better decisions faster.

Nothing can compare to launching a new website. There’s a lot to get done and all the checklists in the world probably won’t prevent you from missing out on a big opportunity. Never fear. By thinking ahead, you can avoid these five common scenarios.

Too much emphasis is placed on web analytics to determine what changes to make to improve a website’s conversion rates. Here’s why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions.

This post will help you understand the nuances of Latin American search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language.

This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language.

Bing is using search and social signals to display predictions in its search results for how contestants of popular reality TV shows will fare. Bing said more types of predictions will be coming in the future as well.

Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that you’re either starting with a clean domain, or discover potential problems.

Bing for Schools search, which incorporates both safe search with an ad-free search environment, has been tested in a pilot project since the start of the school year with more than 5,000 schools and 4.5 million kids.

Marin Software conducted research that sought to answer the question of whether search and social advertising campaigns managed together produced better results. What it found was positive results in the areas of conversions and revenue.

While sitewide links can be unnatural, they can also be really good links! Here’s how you can evaluate sitewide links pointing to your site and determine whether it’s a good link or you should try to remove or disavow these links.

Keywords still matter and Google is making it harder for us to find them. But not impossible Here’s how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research.

Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be.

Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for their money.