Category: Search Engine Watch

Foursquare plans to eliminate check-in functionality, and instead focus on further developing local discovery and exploration functionality. Foursquare will be transitioning their check-in functionality to their new application Swarm.

The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC).

Bing Ads has made a change to their Keywords Tab to allow advertisers to review up to 50,000 keywords within their user interface. Previously, if you had more than 5,000 keywords, an alert would appear asking you to narrow down the keywords scope.

While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google continue to support AdWords Editor, or will it be phased out in favor of the web interface?

Have you ever spent what seems like hours roaming around a large parking lot searching for your car? With the click of a button, a new Google Now update (for Android users only) can save the location of your car as a handy card.

Google has provided more examples of types of manipulative redirects they are cracking down on. This includes showing one page to desktop users but a completely different page to mobile users, and hacked sites redirecting users to other pages/sites.

Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on your site, how well it’s optimized, and necessary next steps for better usability, loyalty, and search visibility.

Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful.

Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and potentially activate a Google spam filter, never implement any of the these 32 tactics.

If you’re looking for a content promotion and white hat link building technique that can be done at scale, you need to consider public relations. Geoff Hill, an award-winning journalist, explains the essentials of an outstanding press release.

Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional capabilities that surpass a small sitelink. Here’s a deeper look into what’s coming soon.

Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords ads! Tools will solve every SEO problem you’ve ever had! Yeah, don’t believe everything you hear or read.

How does Google determine what they will use for the title of your page in search results? Is it influenced by schema? Is this influenced by certain headings (H1s or H2s)? Why won’t Google just show your title tag? Google’s Matt Cutts explains.

If you run a smaller website, it can be frustrating to know your site has better content, but you aren’t getting as much traffic as a well-known brand. So what can you do to improve your rankings and beat large sites in the search results?

If you run a smaller website, it can be frustrating to know your site has better content, but you aren’t getting as much traffic as a well-known brand. So what can you do to improve your rankings and beat large sites in the search results?

Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score and make recommendations on how to improve performance.

Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score and make recommendations on how to improve performance.

There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search, social, and other valuable types of data, then how to pull it all together to use the best bits to inform you content strategy.

Without knowing who your online competition really is, any competitive analysis will be misguided. You’ll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics.

You have to experiment to find out what works, and it starts with tracking. You can’t just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign.