Category: Search Engine Watch

Kenshoo has announced “Intent-Driven Audiences,” which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and are then are targeted to receive ads across Facebook’s ad inventory, including mobile.

Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting.

You’re going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. If you don’t yet have 1,000 followers on Google+, here’s how to go back to basics and grow that fan base.

For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can’t afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome.

Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year.

WordStream’s free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the “AdWords Landing Page Grader.” Advertisers can use this data to improve landing pages and get more from their PPC investment.

Google’s Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites getting crushed. Here are some SEO findings based on an analysis of 41 websites impacted by Panda 4.0.

What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can’t get traffic back? Whether you endure is entirely dependent on your willingness to do more with less and evolve your business.

Consumers expect to have access to the same content regardless of device. Meeting this expectation can result in better brand perception and increased sales, while failing to meet this expectation can result in just the opposite.

The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions.

Today marks the fifth birthday of Microsoft’s Search Engine, Bing. Here’s a brief look back Bing, from its launch in 2009, how it has grown to adapt to mobile and social media, and how the search engine sees itself evolving in the near future.

Privacy-focused DuckDuckGo received a huge boost yesterday from Apple when it was announced at the Worldwide Developers Conference (WWDC) that the startup search engine will be included in Safari in the new OS X Yosemite, coming this fall.

There’s much to like about Twitter ads – good targeting, message amplification, innovations, and campaign control. However, we also have to deal with the bad – date ranges, display of active promoted tweets, campaign editing, and navigation.

An effective community manager will engage your followers/customers, amplify the visibility of your content, drive more traffic to that content, and send the right social signals to search engines. Here are the key elements of community management.

If you use the popular “All in One SEO Pack” WordPress plugin, you should update immediately. Vulnerabilities have been discovered that could get you kicked out of Google’s search results, or leave you open to JavaScript injection attacks.

As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the 25th anniversary of the crackdown on pro-democracy demonstrations around Tiananmen Square in Beijing.

The form launched Friday and reportedly spurred 12,000 search removal requests. It allows users in all 28 European Union countries, as well as four additional non-EU countries, to request removals, following the “right to be forgotten” ruling.

The form launched Friday and reportedly spurred 12,000 search removal requests. It allows users in all 28 European Union countries, as well as four additional non-EU countries, to request removals, following the “right to be forgotten” ruling.

Cheap, easy, automated link spamming is no longer an option for those in it for the long haul. Editorial link building is alive and well and more powerful than ever before. Links still matter a lot and they will continue to matter for many years.

The integration of social data with traditional marketing data can enhance your understanding of trends and user behavior, and also can be used as an added value for publishers and advertisers for testing creative, researching keywords, and more.