Category: Search Engine Watch

An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here’s how to do a PPC audit through the lens of a SWOT analysis.

Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches.

Google Maps has released a major update to their app for Android and iOS, including lane guidance, offline directions, improved search for restaurants, bars, and hotels, direct integration with the Uber app, ability to save locations, and more.

Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here’s how one website that was hit by a demotion fixed technical problems causing the issue, and rebounded once the changes were implemented.

Video SEO best practices and ideas for taking a long-term, quality-driven approach to get your videos to rank well for your search terms. Let these 10 points be your checklist as you plan or review your video SEO strategy.

With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward sites with high-quality content, how important will backlinks be to Google’s search algorithm in the future?

If one of the products you’ve been searching for online is sold at a store near you, you will receive an alert via Google Now cards of the nearest location and price of your item, but you’ll have to visit to see if the item is actually in stock.

DuckDuckGo launched a new design in beta that gives an updated look and feel to its search results. With places in carousel format, autosuggest and other features, DuckDuckGo is seeking user feedback before fully launching the new design.

The long awaited web version of Vine is now available, letting anyone search by person, tag, or location. This means there are some additional opportunities for marketers, but some brands aren’t yet maximizing their Vine value.

What blog post titles get the most engagement? When is your audience actually reading your blog posts? Answers to these questions and more in TrackMaven’s recent study published in the “Colossal Content Marketing Report.”

PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of your account, looking for areas to improve leads and sales. Here’s why you should hire one.

Social PPC can be a highly effective way to generate leads and sales. Because social PPC is still relatively new, mistaken beliefs abound about advertising on Facebook, LinkedIn and Twitter. This post clears up four of the biggest misconceptions.

Lately, there seems to be a rise in the usage of Google+ as a platform for expounding theories and explanations, as well as the building engagement with others. How effective is the practice, and for what purpose(s)?

Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and found that while most advertisers know the mobile experience is key, less than half optimize for it.

Google isn’t the only game in town and isn’t even the best alternative for many specific search tasks and needs. Here’s how to escape Google’s grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more.

Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. This framework provides clarity on what components are important to analyze and measure.

Google’s Matt Cutts always stresses the importance of having great content on a website, and the latest Google Webmaster Help video talks about why content is important – complete with a floating Cutts head that is missing the rest of his body.

A Google Doodle today features legendary actress Audrey Hepburn, who was born on this date 85 years ago. The British actress was best known for classic movies such as “Breakfast at Tiffany’s”, “My Fair Lady”, “Sabrina”, and “Roman Holiday”.

The restaurant industry is absolutely perfectly primed for creative marketing ideas. These link building recipes are ripe for you to use to fit your level of creativity – and the great thing about them is that they’re all low-cost or free.

A law firm filed the lawsuit on behalf of two Android smartphone users who alleged that Google “illegally monopolized” the Internet and mobile search market in the U.S. by making deals that are stifling competition in the market.