Category: Search Engine Watch

Google has launched a new feature that allows sports fans to see video highlights from the previous night’s game when they search for the team name. The video is embedded at the top, above the organic search results.

Pinterest announced the next phase in promoted pins testing with some heavy-hitting brands primed for Pinterest’s target audience. Brands include Kraft, Target, and Disney, and these advertising campaigns will be in three- to six-month stints.

Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here’s how you can improve your landing pages, and then reinvest gains into your PPC strategy.

Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You’ve heard all these terms, but these words have very specific meanings and are among the most commonly misunderstood terms when it comes to Google and SEO.

Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan.

Hot on the heels of Google’s Matt Cutts discussing what he feels are the biggest SEO myths, Bing’s Duane Forrester has written about what he feels are 10 of the biggest myths in SEO. While some are true SEO myths, a few fall under best practices.

The time has come to say goodbye to Foursquare mayorships, as we know them. Foursquare has revealed some new details about what users can expect when Swarm launches this week, including the future of mayorships, badges, and new features.

A Google Doodle today celebrates the 104th birthday of British scientist Dorothy Hodgkins. The special logo features and X-ray crystallography of 3D biomolecules, the method used by scientists to determine the 3D structure of biological molecules.

A Google Doodle today celebrates the 104th birthday of British scientist Dorothy Hodgkin. The special logo features an X-ray crystallography of 3-D biomolecules, the method used by scientists to determine the 3-D structure of biological molecules.

You’ve hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need to succeed, are earning their keep, and not just phoning it in? Let’s look at a few ways to get the most from your search agency.

Twitter has updated profile pages, introduced direct response ads, beefed up its amplify program, now makes engaging tweets appear larger, and has introduced a video collage. Here are a few brands that are making the most of the collage capability.

If you employ an SEO or PPC consultant/agency, assess these points to determine whether they’re doing their job. If you’re looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement.

With Mother’s Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in mobile, desktop, and tablet paid search for the flowers and gifts category. ProFlowers and 1800Flowers claimed the top spots.

A new study of 50,000 random pinners and their pins looks at how people are using Pinterest, whether women are still out-pinning men, the most popular categories for pins, the top brands utilizing Pinterest, and the most popular pinning times.

Good PPC managers get results, they know their way around the necessary data tools, and they can follow the foundations of PPC well. But great PPC managers don’t stop there. These are some characteristics that elevate a PPC manger from good to great.

BuzzFeed’s impressive growth is mainly due to successfully leveraging social platforms – particularly Facebook – to help drive traffic. While desktop traffic for BuzzFeed has roughly doubled in the past year, mobile traffic is up nearly five times!

Google has purchased and shut down Seattle-based Appetas, a website that lets restaurateurs build a website inexpensively with integrations (social, mobile, reservations, delivery) that only larger restaurants can usually afford.

All Google AdWords advertisers now have access to the scripts from within their My Client Center account. Google has released guides and code snippets for the MCC scripts, which can help you manage account changes at scale using JavaScript code.

Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here’s how to implement a smarter, more effective local listings syndication strategy.

New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think.