Category: Search Engine Watch

It’s official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting spammy queries.

over the weekend Google released an update to their algorithm most commonly referred to as the “payday loans update”. Google said it is “the next generation of an algorithm that originally rolled out last summer for very spammy queries.”

Europe’s high court has ruled that people have a “right to be forgotten”. This means Google and other search engines will be required to remove negative search results. It will take Google several weeks to figure out how to make this work.

Google added user experience rules to its PageSpeed Insights tool, which helps site owners create a better mobile experience for website visitors. The tool was updated to a mobile-friendly design and documents were translated into additional languages.

Google holds a staggering 67.6 percent of the U.S. search engine market share (tying their own record, which was set in January of this year), according to the latest search engine market share figures for April, released by comScore.

These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance that your site will be sending out the types of signals that search engines want to discover and value anyway.

Content isn’t always practical or cost effective to produce on a regular basis. That’s where curating content can come in handy. Here’s a list of 26 tools you can use to find, aggregate, and share your curated content with the world.

What is the “right” position is for a given keyword? A data set of more than 12,000 data points was analyzed to find out what the click-through rate (CTR) would be at various average positions. Here are three insights from the data.

Google has added an additional Maps feature called Quick Facts for desktop users looking for some extra factoids in their search. Google is pulling the information from Wikipedia and other data sources used to power Google’s Knowledge Graph.

WordStream released findings of a research study that examined the gender gap that may exist in a business environment where Web marketing clients are serviced by both female and male representatives, and their respective client satisfaction scores.

Fresh off of adding 150 million doctors, lawyers, and professionals, Bing has expanded its Snapshot feature again. Now Bing searchers get quick access to information about medications and certain foods, Bing announced on its Search Blog.

Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to get increased traffic. Here are a few best practices to follow when using syndication as a blog promotion tactic.

When you arrive on Google’s home page, rather than Google’s logo or colors, you’ll see the Rubik’s Cube. Click on it to begin solving it yourself. A ticker in the corner keeps of how many moves you have taken in an attempt to solve the puzzle.

How can entrepreneurs survive and swim the SEO sharks? Here’s some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for social media fakes, phonies, and posers.

Don’t get stuck in the mire of the present and always putting out fires within your account. PPC managers need to reside in the future, past, and present simultaneously in order to get the full scope of their campaigns and optimize them successfully.

Internet marketing company Portent recently tested 500 e-commerce sites using YSlow to gather basic performance data and found 50 percent of the websites audited had an average load time of 5+ seconds with a standard deviation of 8 seconds.

Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here’s how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues.

Marin Software is the first Google API partner to support the new retargeting technology.

Don’t rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest by solving problems for your target audience.

Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is!