Category: Search Engine Watch

In his latest Webmaster Help video, Google’s Distinguished Engineer Matt Cutts discusses what happens to the flow of PageRank when Google crawls a page and finds two links on a page pointing to the same target, but each uses unique anchor text.

They said that content was king and that editorial calendars would be our pathway to the kingdom. Maybe all of that is true. But if your editorial calendar isn’t producing the results you had hoped for, here’s why and what you can do about it.

The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a number of obstacles the team has faced in terms of search marketing over the years.

About 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords. Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, according to AdGooroo’s report.

Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for success.

Polling is one of the most powerful tools brands can incorporate into a social strategy. Here are five reasons why you should consider adding polling into your next marketing campaign, plus a few recommendations for tools to use for polling.

A lawsuit by Argentinian model Maria Belen Rodriguez alleges that the search results have ruined her life and damaged her reputation. Google counters that “search engines are neutral platforms that do not create nor control content on the web.”

Today’s Google Doodle honors marine biologist Rachel Carson, who was born on this date 107 years ago. Google’s special logo depicts Carson in a field with binoculars and a notebook, surrounded by several types of birds and wildlife.

As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend.

The opportunity to reach your customers on social networks is enormous. What should marketers who are overly dependent on paid media in social do to break their dependence and reach more engaged users? Start by taking the following steps.

A European court has ruled that if Google wants to continue operating in Europe, the search giant must respect individuals’ requests to remove data from the search results. Here are five facts you need to know about the “right to be forgotten.”

Landing page testing should be near the top of your list of optimization techniques. Here’s how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps.

Mobile devices – and the apps contained within them – are increasingly “always on.” This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated and seamless part of the user experience.

How do you explain to your boss or client how SEO works and when to expect results? Use this doctors and medication analogy to help them realize the time and effort it takes to run a successful SEO campaign and avoid being inundated with questions.

An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed.

Majestic SEO’s Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry. Here’s how to use it to find hubs and secure links.

If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it.

Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet.

Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In other cases it can take years. So is there a discernible pattern to help us know when a penalty is going to expire?

If your ultimate goal is to get people to buy, you must understand what drives them to make that decision. Different things matter to different people, but here are three key things you can take advantage of that factor into people’s buying habits.