Category: Search Engine Watch

Google is now indexing more mobile app content in its search results for those who have apps installed on their mobile devices. The company will also support app indexing for all Android app creators.

Keeping up with Google’s changes can be almost a full-time job. Here are some tips and tricks for keeping abreast of the latest changes in the search engine’s methods.

Even in this day and age, PPC advertisers often make the huge mistake of neglecting to focus on conversions. Here are some of the most common conversion errors made in the PPC advertising world today.

Europe’s competition commissioner said he could investigate Google’s YouTube if he saw any attempt by the company to abuse its dominant position in online video searching.

A new blog post from Bing explains how they choose the titles for webpages, and why they might replace the one you’ve selected with something entirely different.

Rather than worry about losing or never having Google organic search traffic, plan for it. You can’t rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes.

Some “boring” companies have proved that even the boring can become fascinating when smart people are at the helm. Here are five examples of how unsexy companies take full advantage of social media with great social strategy.

The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. You shouldn’t create content based on vanity metrics. The best content balances firm audience, personal, and business objectives.

Developing links for gaming companies is a lot of fun. But it’s an extremely competitive area. Here’s how to get great links from loads of content possibilities, social media, and an exceptionally passionate, loyal, and very Internet-savvy audience.

Google has published a whitepaper called “Settling the Quality Score” and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is mostly a re-hash of old stuff, they do disclose a few new insights about Quality Score.

Always use positive customer testimonials as social proof. Test higher and lower prices. Increase credibility with trust symbols. Find out what matters most to your customers. And don’t blindly accept best practices. Here’s why.

Whether you start from scratch or modify an existing account, it’s imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey.

Now Google is going so far as to provide how-to step-by-step instructions on everything from boiling an egg to changing a tire. Here are some of the results that we’ve uncovered by way of some simple Google searches.

Google says “Each request has to be assessed individually, and we’re working as quickly as possible to get through the queue.” It’s not clear how many requests Google has received, but recent reports indicate takedown requests have topped 50,000.

You can set specific conversion windows for between 7 and 90 days; flexible conversion tracking can be applied to conversions imported from Google Analytics; and editable conversion values allow you to set different values for goals and transactions.

Google has made some changes to how they are displaying mobile search results, and if you’re ranking number one for your queries and have sitelinks, your click-through rate from mobile devices on those searches might get significantly higher.

A travel and hospitality industry analysis by The Search Agency finds that of the 100 travel sites studied, 8 percent implemented responsive design, 67 percent served dedicated mobile sites, and 25 percent served desktop versions of the site.

Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a company to team up with by asking these questions.

The copy you use in ads, video scripts, blog posts, and infographics matters. It’s your opportunity to connect with a customer, break through the noise, and create an impression in a customer’s mind. Don’t waste the opportunity with weak words.

A Shareaholic analysis of search engine data has found a steady decline in the number of visitors coming from search engines over six months. Based on average visit duration, pages per visit, and bounce rate, Google sent less engaged visitors.