Category: Search Engine Watch

Successfully selling SEO requires you to wrap your head around important “pain points” and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business.

Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manger is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized.

Your initial instinct may be to gloss over the battle of Net Neutrality. However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to “pay to play.”

Google has updated their guidelinesto help webmasters deal with moving sites, including issues that might come up due to moving a site to responsive design, moving a site with no URL change, and moving a site with completely new URLs, and more.

LinkedIn’s 300 million users have gotten a much-needed search functionality upgrade. LinkedIn has traditionally taken a more reactive approach to search but is hoping to change that with Galene, their new search architecture.

Google plans to place an alert at the bottom of each page where it has removed links, after the European Court of Justice (ECJ) ruled last month that users can request that “inadequate, irrelevant or no longer relevant” links be taken down.

Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. Doodle 4 Google competition. She directed a team of Doodlers as they created the first animated Doodle in the history of the children’s logo design competition.

Researchers at Bing Ads recently took a close look at word choices in financial services search ads to see if there were specific terms that got more clicks than others – and to see if this varied according to device. Here are those findings.

Pinterest announced that it was testing do-it-yourself promoted pin on a small group of businesses, and looking to collect feedback from many U.S.-based businesses in that test. Improved analytics for business account is also being rolled out slowly.

Google’s dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily basis, apps that often use alternative sources of revenue generation outside of Google ads. according to an eMarketer report.

While there are some jobs better left to programmers, coders, and quality assurance specialists, there’s room for us marketers to step up our game. Master these five skills to rely on developers a little less and get your work done a little quicker.

When Google believes a site will redirect a mobile visitor to a homepage, rather than the actual page shown in search results, Google will tell searchers that clicking the link “May open the site’s homepage” with an option below it to “Try anyway.”

What is the most common SEO mistake, according to Google’s Matt Cutts? Not having a website. “If you don’t have a website, you’re kind of invisible on the web, and you really don’t want to be invisible on the web,” he explains a new video.

Bing has fine-tuned their music discovery functionality. Bing will display a “dynamic carousel” on searches for an artist, band, album, or song. You can then browse the artist’s other music videos from within the carousel.

How does Google determine that content is quality, when there aren’t many links pointing to it? Or how is it determined that the content is spammy or thin, when there are a lot of links pointing to it? Google’s Matt Cutts explains.

Kenshoo has announced “Intent-Driven Audiences,” which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and are then are targeted to receive ads across Facebook’s ad inventory, including mobile.

Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting.

You’re going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. If you don’t yet have 1,000 followers on Google+, here’s how to go back to basics and grow that fan base.

For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can’t afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome.

Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year.