Category: Search Engine Watch

Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase in spend year-over-year (YoY) and 6 percent increase quarter-over-quarter (QoQ) globally. Overall, spend was up 21 percent Yo

It’s critical to habitually audit your domains for low-value content that could negatively impact organic search visibility. Here are some efficient ways to automate and scale your efforts by leveraging the following tools, tips, and tactics.

If you find yourself creating endless content in a rut with increasingly mediocre quality and dwindling traffic, STOP right now and re-assess. Follow this framework to convert your vicious content cycle into a virtuous one.

Google Webmaster Tools has added a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web page).

The latest version of Google’s “human rater handbook” aka search quality evaluation guide has leaked once again, and gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor.

You never really have more than five minutes to make “the sale.” Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides.

Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly, or when perceived to be done badly. Here are some major social media misfires, and how to avoid becoming the next social screw-up.

With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts. Here are three things to think about for your brand as you optimize for paid and organic search.

In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at hundreds of U.S. search marketers (SEMs) on Twitter to discover what topics they talked about and which content they consumed and shared.

Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that organic search is actually responsible for driving 64 percent of traffic to websites.

How does Google’s Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google’s Panda.

Mobile is big, and getting bigger. But are mobile search ads a good investment for your site? Ask these questions to help determine your potential for mobile success, and Google Analytics reports you can run to help answer those questions.

How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn’t have to be that way. Here’s how to create engaging content surrounding the financial industry.

Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level.

Stone Temple Consulting released findings of research today that showed indexation of Twitter pages was low in Google search results overall, but that influential Twitter accounts with specific types of tweets were indexed more.

This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here’s how to install the Category, Content Type, Publication Date, and Author customer variables.

If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here’s how to get started.

If you aren’t doing mobile, your site will be left behind in the search results. Here’s how to decide which type of configuration to use for your mobile site (responsive, dynamic, or redirection to mobile URLs) and avoid common obstacles.

Google AdWords changed terminology within its interface that replaces most instances of the word “delete” with “remove,” as in advertisers will remove campaigns, not delete them. Google said it will help people remember items are not gone forever.

Google’s Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don’t panic – he’s leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed.