Category: Search Engine Watch

Bing has put significant resources behind a new datacenter project at Microsoft designed to give searchers faster and more relevant results. The Catapult project is a redesign of the data centers and machines that power Bing search.

When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2 percent in the test group named the test brand, while 8.2 percent in the control group also named the same brand.

School may have just got out for some, but that doesn’t mean search marketers can take a break. According to data coming from PM Digital’s fourth annual “Back To School Trend Report,” the back-to-school marketing season is in full swing.

If you’re working hard on cleaning up a site that’s been hit by Google Penguin, don’t despair! While Penguin recovery is possible, it is difficult. Here are five reasons why your site isn’t recovering rankings in the search results.

Finding a new job is a two-way street. It’s a marriage. The decision to work together is just as much the job seekers’ as it is the employer’s, Before you say yes to your first offer, here are some things to look for when evaluating your next gig.

Bing Ads Express is going away July 30. Meant to be a managed service, of sorts, for local businesses, the Bing Ads product, which launched last October, leveraged an automated system that oversaw paid search campaigns for Express customers.

Not every brand has the cult following that Harley-Davidson has boasted for decades. However, brands can take a few pages from Harley’s book on creating a culture around their brand or products that speaks to current and potential customers.

Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a much more advanced way than standard reports.

Use the power of data for good, not optimization for optimization’s sake. Conversion rate and position do have a correlation; every action has an equal and opposite reaction; and remember to focus on the business problem you’re trying to solve.

Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is built out and tested before the August deadline, and follow these steps for a smooth transition to Shopping Campaigns.

You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus.

Baffled by search engines and how they work? Not technical in orientation? Here’s a layman’s level explanation of the basics of search engines – including the critical concepts of relevance, popularity, segmentation, diversity, trust, and quality.

Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here’s how to quickly and easily use information already available to you in Google Analytics to get a list of and find pages linking to a particular group of URLs.

These three steps, iterated until you get what you’re looking for, can get you to the stage where it makes sense to invest in the creation of your Minimum Viable Product, at which point you can start using PPC to see if anyone will buy.

Pinterest is rolling out guided search on Pinterest.com, just like it did for its mobile app back in April. Guided search is a way to actively discover content on Pinterest, versus just passively scrolling the home feed.

Less than a month after announcing a significant update to its algorithm targeting spammy queries such as payday loans, Google’s Distinguished Engineer Matt Cutts announced yesterday at SMX Advanced that another update will launch this week.

With all the great tools already out there, why do you need another? The goal of using SpyFu’s Backlink Builder tool isn’t to “get a win on every page.” It’s to short-list sites that are worth looking at. And that’s what this tool is great for.

The importance of content in all of its forms can’t be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them.

TrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as how to structure those updates for maximum visibility.

The benefits of doing an SEO review of early-stage wireframes or visual designs are hard to quantify, but very real. Here’s a quick guide to doing SEO annotations that will make your sites better while educating your colleagues on best practices.