Category: Search Engine Watch

Would you like the ability to target ads based on parental status? Google AdWords is testing that feature in a new tab called “parental status” in the AdWords dashboard. The designation has three settings: “parent,” “not a parent” and “unknown.

There has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces. Here’s how to ensure you have a strategy filled to the brim not just with content that “fills the gaps,” but also with strategic pieces.

Those who give little to no mindshare to competitive analysis should rethink that approach. Data shows those who do may find that adding regular competitive analysis and adapting strategy based on that analysis positively impacts their bottom line.

Users searching for music on YouTube may not find content from their some of their favorite independent artists. This is blatant censorship from Google, designed to pressure small independent labels to sign unfavorable deals with YouTube.

German publishers say Google and other search engines like Bing and Yahoo are in violation of the country’s ancillary copyright law and want them to pay 11 percent of revenues generated from linking to and publishing snippets of their content.

BuzzSumo trawls the web for content based on search queries, and provides you with lots of interesting data based on your results. Here’s why BuzzSumo is such an awesome tool and why you should make it a part of your Internet marketing arsenal.

Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Here are seven helpful tactics for staying on course with the consistent creation of content.

Bing’s Duane Forrester says “You want links to surprise you.” But these links are only possible if your site already has some visibility. Without link building, the pursuit of relevant and authoritative links, attracting visibility is difficult.

Just as you wouldn’t typically up and run any type of race without some training, the same preparation is required to execute effective content marketing. Here are seven content marketing takeaways learned from running a relay race.

The Google+ Direct Connect feature in which you could quickly find Google+ pages in the search results by using the “+” command has quietly slipped away. A Google spokesperson said it was no longer a focus for Google moving forward.

Bing Ads has announced that their Bid Landscape tool can now be used for both keyword and ad group for U.S. advertisers. The bid landscape tool, which was originally released in March, is similar to Google AdWords’ Bid Simulator Tool.

Starting this week, Android users can now search Google for a musician, band, or song, and tap a link to open the music right into a music application (Rdio, iHeart Radio, Spotify, Google Play, Tunein, or YouTube) on their smartphone.

Google yesterday announced new shopping feed requirements. Google’s new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to apparel identifiers. Here’s what’s changing.

As pay-per-click professionals, we’re often asked to play with our numbers, shift our budgets, and essentially predict the future. A daunting task, for sure. Here’s a simple walk-through on how to answer those tough budgeting questions from clients.

If you’ve invested a lot of energy and money into content marketing and the results aren’t meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations for your content marketing woes.

You must consider responsive design for your business and clients. It will make your website visitors (and clients) happy, and help you reach the full potential of results from your online marketing. Here’s where and how to get responsive.

Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in Universal Search and how. Videos were the most common type of Universal Search result, with YouTube dominating share.

When your social media campaign attracts the attention of Google’s chief spam fighter Matt Cutts, it usually isn’t a good sign. That’s what happened after a company sought sponsored posts from bloggers to promote Internet Explorer for Microsoft.

It’s not so much if you add user experience to your process, but when you add UX that makes the most impact. The key to success is focusing on solving a problem from the users’ perspective, instead of the marketing or technology perspectives.

Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. Here’s an overview of how the impressive technology works and why it’s useful to users.