Category: Search Engine Watch

Rather than worry about losing or never having Google organic search traffic, plan for it. You can’t rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes.

Some “boring” companies have proved that even the boring can become fascinating when smart people are at the helm. Here are five examples of how unsexy companies take full advantage of social media with great social strategy.

The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. You shouldn’t create content based on vanity metrics. The best content balances firm audience, personal, and business objectives.

Developing links for gaming companies is a lot of fun. But it’s an extremely competitive area. Here’s how to get great links from loads of content possibilities, social media, and an exceptionally passionate, loyal, and very Internet-savvy audience.

Google has published a whitepaper called “Settling the Quality Score” and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is mostly a re-hash of old stuff, they do disclose a few new insights about Quality Score.

Always use positive customer testimonials as social proof. Test higher and lower prices. Increase credibility with trust symbols. Find out what matters most to your customers. And don’t blindly accept best practices. Here’s why.

Whether you start from scratch or modify an existing account, it’s imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey.

Now Google is going so far as to provide how-to step-by-step instructions on everything from boiling an egg to changing a tire. Here are some of the results that we’ve uncovered by way of some simple Google searches.

Google says “Each request has to be assessed individually, and we’re working as quickly as possible to get through the queue.” It’s not clear how many requests Google has received, but recent reports indicate takedown requests have topped 50,000.

You can set specific conversion windows for between 7 and 90 days; flexible conversion tracking can be applied to conversions imported from Google Analytics; and editable conversion values allow you to set different values for goals and transactions.

Google has made some changes to how they are displaying mobile search results, and if you’re ranking number one for your queries and have sitelinks, your click-through rate from mobile devices on those searches might get significantly higher.

A travel and hospitality industry analysis by The Search Agency finds that of the 100 travel sites studied, 8 percent implemented responsive design, 67 percent served dedicated mobile sites, and 25 percent served desktop versions of the site.

Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a company to team up with by asking these questions.

The copy you use in ads, video scripts, blog posts, and infographics matters. It’s your opportunity to connect with a customer, break through the noise, and create an impression in a customer’s mind. Don’t waste the opportunity with weak words.

A Shareaholic analysis of search engine data has found a steady decline in the number of visitors coming from search engines over six months. Based on average visit duration, pages per visit, and bounce rate, Google sent less engaged visitors.

Even if you’ve decided to “go mobile,” you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic.

Surveys can and should go much further than link bait. A well-constructed survey can give you useful insights into the market you’re trying to penetrate and help you create solid content. Here are three valuable questions to include in every survey.

Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong return on your ad spend.

Google has announced the launch of a new domain registration service. Called Google Domains, it is being launched as an invite-only beta for both new domain registrations and domain transfers. Domain registration is only $12 per year.

Facebook is updating how it ranks the videos people and Pages upload. The new video ranking considers whether a user has watched a video and for how long. This new metric is in addition to previous considerations such as likes, comments, and shares.