Category: Search Engine Watch

It’s important to have an internal process in place to ensure content is optimized before it goes out into the world. To do this, we can utilize the SEO Quality Gate.

Following Europe’s ‘right to be forgotten’ ruling in May, Google has begun taking down search results. Some publishers have already been affected, including the BBC and The Guardian.

Yahoo is shutting down a range of its not-so-popular products, in order to focus on its more popular ones. Included in the cull is people search, Xobni, toolbar on Chrome, and Shine.

In preparation for the Fourth of July, people are going online to search for information or products around the Fourth’s main event: the fireworks. Bing dives into the data by state and county to reveal where people are expressing the most interest in the

Taking the time to do a surface-level evaluation of your surrounding social community can help you gain perspective on what is happening in your brand’s ecosystem and come up with new ideas for your social strategies.

There are always new ways to improve your business’ search results using Google Knowledge Graph, if you take time to understand search query intent and implement structured markup across your website.

Does locality have an effect on SERP ranking? Not always, but when it does we should be mindful of the best choices to make to achieve the best ranking possible.

SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module. The content performance tool allows marketers to control which pages to glean key metrics o

Google Search 3.5.14 has added a number of enhancements. Among them are the voice search feature “OK,Google” and Audio History.

Panda is a confusing topic for many webmasters. This post covers new learnings from Panda 4.0 and provides three analogies that can help ailing webmasters better diagnose Panda attacks.

There are many things that can cause CPC to creep up. Once you understand whether you have a CPC creep issue, you can reverse the trend with some of these strategic changes.

Even though Google has done away with author images, content creators should pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity.

Google is closing the doors on its social media service, Orkut, to focus on more profitable areas of its business.

Press releases and other content submitted for distribution via PR Newswire’s wire distribution network will be evaluated under new guidelines to help ensure quality, and prevent manipulation of search.

Bing has introduced several new Twitter-focused search features, including the ability to search by hashtag and by a user’s Twitter handle and the inclusion of tweeted content in the search results.

Google is now indexing more mobile app content in its search results for those who have apps installed on their mobile devices. The company will also support app indexing for all Android app creators.

Keeping up with Google’s changes can be almost a full-time job. Here are some tips and tricks for keeping abreast of the latest changes in the search engine’s methods.

Even in this day and age, PPC advertisers often make the huge mistake of neglecting to focus on conversions. Here are some of the most common conversion errors made in the PPC advertising world today.

Europe’s competition commissioner said he could investigate Google’s YouTube if he saw any attempt by the company to abuse its dominant position in online video searching.

A new blog post from Bing explains how they choose the titles for webpages, and why they might replace the one you’ve selected with something entirely different.