Category: Search Engine Watch

The tool allows publishers to make changes to Google’s record of their sites and helps ensure those sites show up in Google News and, perhaps most importantly, that readers find the content.

In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network.

Extensive use of JavaScript to power site functionality is here to stay. Let’s look at some technical approaches to reaping the benefits of these sites without hurting your SEO.

The interactive Doodle celebrates the man behind the Venn diagram with a functioning Venn diagram.

Google has issued a public response to a questionnaire from the Article 29 Working Party and notes it has moved quickly to comply with the court’s ruling and its approach will evolve over time.

Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking — but some queries have lost the 7-pack results entirely, pushing many local businesses off Page 1 altogether.

Enough! The authors and publishers of “SEO is dead” articles must stop trying to pass off mythical and erroneous statements as facts and stop talking negatively about the industry with only a surface knowledge of what it takes to succeed at SEO now.

Not all content marketing practices yield equal results. In today’s landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter?

One reason for the difficulty of measuring social ROI is that data from the networks is hard to get and connect to a consistent measurement of result. Start with these five metrics to build a consistent baseline of reporting on activity and results.

Data coming from Millward Brown Digital shows leading insurance brands received 30 percent on average of website traffic from search in June. Other top performers in Q2 in the search results included GEICO and Progressive.

Twitter hasn’t traditionally been known for their image capabilities. However, that may be about to change as image search company Madbits earlier this week announced via their website that they were joining Twitter.

There are many types of SEO services you can offer and running your own websites might even be more profitable. But what are the most lucrative ways to offer your SEO expertise? Here are a few potential career choices for SEO experts.

One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google. Here are some steps you can take to verify whether you’re getting faked visits.

Today marks Danny Goodwin’s last day as my editor (and many others) at Search Engine Watch. So I want to take a moment and this brief article to thank Danny for being one of the best editors for which a writer could ask.

Bing has rolled out a new site safety page, a place where searchers can better understand why Bing is indicating that a site may be dangerous to visit, because of malicious JavaScript, drive-by attacks, malware network references, or something else.

Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable?

Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web spiders? Google Analytics will now help you discern just that with a new filter to help identify “real” traffic.

With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts.

The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action.

Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who’ve opted in will continue.