Category: Search Engine Watch

After announcing AdWords would retire its Product Listing Ads product in August in favor of Shopping campaigns, Google is trying to motivate advertisers to switch.

Design thinking, and more specifically UX design thinking, is a pervasive perspective, whereby I constantly critique the world for design flaws that promote incorrect behaviors. Conversely, UCD is just a methodology for creating usable designs.

The ads appear in the Knowledge Graph for services like Google Play, Rhapsody, and Spotify. They are part of an effort that also includes “Watch Now” ads for movies and TV.

Bing says it has streamlined technical searches, including easier API and code search reference queries, as well as simpler access to information about software and Microsoft products.

Here are some of the most important areas to review when you first gain access to a Google Analytics profile.

Businesses can inspire honest feedback from customers in part by giving their requests human touches and by explaining why the feedback is important.

A Hong Kong court found billionaire Albert Yeung has a right to go ahead with a defamation case against Google after a judge said the search engine has the ability to censor material.

Google announced HTTPS would be used as a signal in its search ranking algorithm. Starting it as a “lightweight” signal, affecting fewer than 1 percent of global queries to give sites “time to switch,” Google said the signal may strengthen over time.

It’s possible to align Google Webmaster Tools search query data with Google Analytics and that can help users identify the intent of customers coming from organic search.

This step-by-step guide to link building with Ahrefs also looks at how the tool helps sort through massive amounts of data so you can make more positive decisions faster.

In an earnings call, RetailMeNot reported a loss due to the rollout of Google Panda 4.0, but said it was experiencing a “partial recovery.”

At least 50 links directing European readers to Wikipedia content have been removed by Google in compliance with the so-called Right to be Forgotten legislation.

With limitations on time, expertise and resources, what can we do to capitalize on our existing resources and create high-quality content?

Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry players have in common?

Heading to ClickZ Live San Francisco? You don’t want to miss out on all the great, easy and complimentary ways to network with peers, make connections with top brands and more. Here’s your inside guide to the events happening right around the corner.

The Google Merchant Center has added a shipping rates tool that allows sellers to display more accurate total prices to consumers.

The Google Authorship program could be experiencing the death of a thousand paper cuts as yet another feature of the program — author stats — has gone missing. That’s on top of the recent announcement author photos would be dropped in search results.

There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usabi

SEO is now more about the amount and quality of the outreach you can do to pitch content to the right audience in order to grow exposure, shares, links and citations.

A recent campaign from TD Canada Trust demonstrates the power of human-to-human contact in an increasingly social world and provides lessons other brands can emulate.