Category: Search Engine Watch

While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns.

Don’t just assume why your content is or isn’t working – to really understand what’s working and what’s not, marketers need to dig in, get their hands dirty, and ask the right questions.

The most important thing you can ever do when trying to build a link on a site is to be persuasive. What does that mean and how can you achieve it?

Bing Ads released a new feature that provides more insight into ad performance, showing up to 10 campaigns or ad groups with the most significant performance change.

The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they expect to see.

A look at a ClickZ Live San Francisco session that explored how businesses can optimize search and digital marketing with multi-channel attribution modeling.

The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details.

With the start of a new school year fast-approaching, it’s time for businesses to tap into the lucrative college market with PPC search marketing tactics.

To stay ahead of the curve, mobile app marketers need to be looking beyond top-level metrics. One of these top-level metrics is the install.

The search engine has added conversational understanding to its repertoire, meaning users can search for answers to related questions more easily.

Microsoft developed a new board, “Catapult,” that contains a reprogrammable chip aimed at solving the problem of slow search result loading.

The fact of the matter is there is no one thing that will get you more organic traffic. Good SEO is a healthy combination of things, but it doesn’t have to be the exact same combination of things. Here are my top seven.

If you are doing a backlink audit and trying to remove or disavow unnatural links, this article should help you when it comes to making decisions about links from directories.

The search engine that says it doesn’t track its users has released an updated Settings page, adding options for Instant Answers and Auto-Suggest and removing an option for Meanings.

Reports this week show webmasters are starting to see notifications from Google when faulty redirects are detected.

The app, which says it was inspired by what Pandora has done for music and what Netflix has done for movies, will join the Yahoo Search team.

A recap of the “Mastering the PPC Challenge” session, presented by Diane Pease and John Gagnon at this year’s ClickZ Live San Francisco conference.

Since blogging is an ever-evolving field, here are eight current blogging practices that may be near the end of their lifelines, and what you should do instead.

The Google Doodle for August 11 and 12 in many parts of the world highlights the annual August meteor shower NASA considers the year’s best.

China’s largest search engine is reportedly facing a lawsuit after it displayed results for a clinic falsely claiming it could make gay men straight.