Category: Search Engine Watch

In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we often miss the point of Google’s actions?

Link-building is often the result of a deliberate action and seldom something accidental. However, accidents and deliberate accidents have proven to attract great links that result in great Google ranking.

This week Google introduced “structured snippets,” which demonstrate yet another way Google is extracting Web page information and displaying that in its search results. This time, the added data (which Google calls “facts”) will show up on a Web page’s s

Microsoft will bring the digital assistant to desktop users in an effort to provide a more “mobile”-like experience on all platforms.

After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five tips for performing a post-recovery analysis.

By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season.

Bing has announced a new additions to improve its image search, including tablet optimization, responsive design, and “mini-headers.”

Bing has revealed new additions to improve its image search, including tablet optimization, responsive design, and “mini-headers.”

Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns.

Bing Ads has revealed a new feature dubbed “dynamic sitelinks” which creates annotations for ads that haven’t specifically set up sitelink extensions.

Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas.

National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure it is constantly updated.

Similar to Google AdWords, Campaign Planner provides insights from data collected from Yahoo and Bing to help advertisers make decisions based on data.

Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas.

Don’t let excitement for content marketing blind you to other uses for content, like brand building, increasing conversions and setting up a proper framework.

Covario will be acquired by Dentsu Aegis Network and will transition toward operating as iProspect. Meanwhile, Covario’s SaaS platform, Rio SEO, will remain independent.

Google’s My Maps feature could help businesses drive in-person traffic by giving them a new tool to better market themselves to consumers searching for what’s nearby.

Reports show Amazon is Google’s biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.

Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can’t trust anything we read online?

Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website.