Category: Search Engine Watch

In a session at BrightEdge’s Share 14 event, brands discussed how they’ve shifted their approach in a keyword “(not provided)” world.

Here are three changes about the close variant change that you should keep in mind, and what you need to know in order to prepare ahead of time.

Advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device reporting tool.

The bakery brand offered the search engine donuts to fix the problem and created a Twitter hashtag to go along with its request.

Back-to-school searches on Google grew 45 percent year-over-year while searches for “back to school haul” and “dorm hauls” on YouTube are also up.

Google has added an update to streamline the management of multiple campaigns and a tool that enables advertisers to better target their customers.

Recent analysis by the Baymard Institute shows top e-commerce brands fall short with site search results and highlights the need for brands to better assist shoppers in their path to purchase.

The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry.

Is your homepage doing what it’s supposed to do? Is it answering the necessary questions and putting customers on the path to conversion? If you haven’t taken a look at your homepage structure, now’s the time.

Google’s senior vice president of search thinks the roll-outs of universal search, voice search, and the Knowledge Graph are among Google’s proudest moments in search since its IPO.

HARO can be a great way to get coverage and links for your website – but it can also be a huge waste time with no results if you approach it in the wrong way.

When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data.

Google has taken action against two fraudulent link networks as reports surface of manual penalty notifications hitting inboxes in Europe.

Some, but not all, Squidoo content will be rolled into content-sharing site HubPages by around October 1. What does this transition mean for users?

AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion and conversion value to each keyword.

Taking a look at the cover designs of print magazines can help you improve your digital content marketing strategy by helping you to focus on personas and “editorial pillars.”

One of Google’s undercover projects, Google Stars, works like Pinterest, looks like Google Drive, and feels like it could replace the +1 button.

A new study shows that most marketers believe they should be producing smaller amounts of more researched content – but are they following through with this strategy?

As part of its effort to combat the so-called “Right to Be Forgotten” rulings, reports say the Telegraph has written stories about the stories it removed.

Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever. But it’s still down more than a percentage point year-over-year, and critics of Yahoo CEO Marissa Mayer are speakin