Category: Search Engine Watch

Attribution can be so hard to get “right” because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing.

The newest Google Panda update proves yet again that there is no replacement for quality content.

Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy.

AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon.

A look at what the future might hold for search marketers, created with clues from Google’s algorithms and patents.

A simple guide for how to prevent your products from getting rejected on Google.

Though the “integrated” approach to content marketing will mean that your content is discovered through many varied channels, including search, it’s always best to take a keyword-centric approach to begin with.

Yahoo will be shutting down Yahoo Directory as well as Yahoo Education and Qwiki. The Directory will officially shutter on December 31, 2014.

What exactly is SEO? It’s certainly not any “one thing,” but instead a combination of many factors that lead to a successful SEO strategy.

Search engine users in China got a rude awakening when they realized last week that DuckDuckGo had been blocked or was temporarily unavailable.

Research findings from BloomReach, a company that provides a personalized discovery platform for online retailers, show 49 percent of consumers in the U.K. leverage organic search as the main point of entry to e-commerce shopping sites.

Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads to hit at exactly the right moment and drive more impact with their ad spend.

As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere.

A handful of former Google employees have created search engine Boodigo, which helps users find pornography on the Internet.

Company blogs can be a great way to boost SEO, but if your blog is boring it will do you no good. Here are tips for making your content engaging and informative.

The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter of their core interactivity.

Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for “thousands, or even millions of products” with a new feature called “ad customizers.”

Here are several tools you can use to collect data and the types of conclusions you can draw from their information in an efficient manner.

The Search Agency (TSA) analyzed how top restaurants and catering businesses fared against its mobile SEO criteria in its latest “mobile experience scorecard” report.

Even the toughest clients want the same results that you do; the drive to strategic success in search is often wrought with missed directions.