Category: Search Engine Watch

The Google subsidiary says it has added adaptive Shopping campaigns, bid optimization for Shopping campaigns, and purchase detail reports to make reporting and optimization easier.

Yahoo and Bing are reportedly testing out changes to search functionality that make results more “card-like” and move top navigation below the search results box.

How often do you run into a road block when creating killer content? What do you do to keep your blog, video, social streams, presentations, and more fresh and engaging?

There are a lot of parallels between the digital marketing world and the elementary schoolyard days. Here’s a look at how you should select your team.

Google has been talking about the Knowledge Vault, an upgraded Knowledge Graph that touts “automatic knowledge base construction” and doesn’t rely on community-curated databases.

A recent report by The Interactive Advertising Bureau and IHS show mobile ad revenue nearly doubled in 2013 from 2012, with mobile search ads growing globally.

When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to understand both the percentage of mobile users hitting their sites and how happy those users are. That

Bing says it will test the inclusion of close variants in exact match for a portion of queries, which some say helps pave the way for a future with keywordless search.

The search tool, ICREACH, is reportedly capable of handling 2 to 5 billion new records every day, including email, phone call, fax, Internet, and text message metadata.

Bing has provided access to the code necessary to display its search result images on websites.

Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we need.

Gibson was the first black player to compete in the tournament now known as the U.S. Open. The USTA has called her 1950 appearance the “No. 1 moment in black tennis history.”

Bing has announced a large maps update, including so-called Streetside imagery and additional 3-D cities on the Bing Maps Preview app.

Bing has announced a large maps update, including so-called Streetside imagery and additional 3-D cities on the Bing Maps Preview app.

A look at what to expect from the Google Penguin 3.0 rollout and how it’s likely to affect search marketing best practices.

If a large percentage of your website sales happen over the phone, this is a huge announcement by Google that they will offer FREE call conversion tracking.

The sole purpose of data analysis and reporting is to enable smarter decisions that will lead to improvements. If the reports you put together or receive don’t allow you to do that, something is broken.

Users of the Android Search app can now easily switch among up to five languages when using voice search simply by adding those languages in the app’s settings.

AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts payments in other currencies.

A report from TorrentFreak attributes the growth in these requests to copyright holders seeking to curb piracy.