Category: Search Engine Watch

As Google gets better and better at determining what blocks within your website serve what purpose, links within your main content are becoming much more important.

As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF generator to capitalize upon increased search interest.

Bing Ads announced a new way advertisers can manage up to 1 million keywords, 500,000 ads, and 250,000 ad groups – all within the Web interface.

A new study from Bing Ads explores the value of including your own brand terms in paid search marketing campaigns.

The old practices of link-building to boost SEO just won’t cut it anymore. Here’s a fresh way to look at building links: domain equity development.

Google users who want to search for content from blogs must now filter their queries in Google News instead of using the separate Blog Search page.

Google is reportedly allowing retailers to promote in-store products across all devices, regardless of whether the products are available online as well.

Shortly after Google began recognizing HTTPS as a ranking signal, Searchmetrics says it has found there is no difference between HTTP and HTTPS.

Since Google’s local algorithm update, “Pigeon,” took effect in July, local businesses have been scrambling to adjust.

Three federal agencies have issued a warning that malicious cyber actors can use advanced search techniques to discover sensitive information on websites.

The tool will allow users to search for keywords in posts they are “in the audience for” on Facebook, the social network says.

If you’re going to act like it’s 2011, Google will treat you like it’s 2011.

If you’re going to act like it’s 2011, Google will treat you like it’s 2011.

There are bad websites in the network, yes. There can be issues with junk lead submissions, yes. But for all the bad, there is a lot of good. You just have to be willing to work for it!

Staying on target is one of the biggest challenges with content marketing. Take the time to clarify your big objectives, and then shift your focus to creating a system that supports your success.

Google’s John Mueller says Google will stop showing authorship in its search results because “this information isn’t as useful to our users as we’d hoped.”

A post on the Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about it, and why it’s not always easy to determine intent.

Google is reportedly testing additional colors for the stars in its ratings for companies and local businesses.

How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.

Even the most diligent PPC managers can let things fall through the cracks. Here are few checklists to use to ensure that your PPC search network campaigns go off without a hitch.