Category: Search Engine Watch

Google has added Mobile Usability reports to its Webmaster Tools, which will provide a detailed report for each error found on a company’s website.

The Home screen is an under-utilized element of your AdWords account. Here’s how to reorganize in order to get to your data efficiently.

Search engine optimization – and where a website appears in search results – can have a significant impact on click-through rate (CTR), especially for mobile search.

To allow users to search the same way they communicate, Bing upgraded its search engine to recognize emojis.

Scaling SEO at your company is not just about SEO – success is also dependent on leadership, project management, and efficient process.

The latest numbers from comScore on the Bing audience are available – and the stats just might surprise you.

What are some of the most common problems international brands face in their paid search management?

Social and SEO teams can sometimes play juxtaposing roles on paper. But to be truly successful, both social and SEO should engage in a two-way conversation between businesses and their target audiences.

Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today’s Bing Ads Next event.

The IAB’s half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year.

In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what’s a marketer to do?

Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming.

Bing has formed a partnership with Internet Explorer and CNN that could in fact be a game-changer for the 2014 elections.

The hour-long problem sees services replaced with 500-error messages.

Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but exactly the steps we took to accomplish this recovery.

Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn can cause serious Panda issues. Learn how to avoid, and deal with, advertising tactics that ring the Panda dinner bell.

Much like those of its search-cousins AdWords or Bing Ads, Facebook Ads’ feature sets change frequently, leaving us in a constant state of learning and testing to find out what works.

In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist.

A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine’s advertising platform.