Germany Wants Access to Google’s Search Algorithm
German Justice Minister Heiko Maas said Google needs observing and noted anything that does not feature in its top search results might as well not exist.
Link Source in Google Knowledge Graph is Something of a Coin Toss
Google has reportedly explained how exactly it determines whether it displays a link to factual information in the Knowledge Graph.
Top Paid Search Keywords for Health Insurance Revealed [Study]
AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results.
Google’s 10th Transparency Report Shows Government Requests are Rising
Globally, FISA and NSL demands have increased by 15 percent during the first six months of 2014 and by 150 percent over the five-year reporting period.
Four Reasons Google+ Might Still Be Alive After All
Recent acquisitions and product integrations, as well as the removal of certain restrictions, hint at a potentially bright future for the social network.
4 Things Search Marketers Can Do to Ensure a Happy Holiday
With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on top this season.
Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now
With Christmas less than 20 weeks away, retailers need to start thinking about their Christmas pay-per-click (PPC) campaigns now.
For Every Link You Earn There Are Five More Worth Building
How did we arrive at the trend of “link earning,” and why does link building sometimes sound like a dirty word? The answer: Google Penguin.
The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance
It’s hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level.
3 Campaigns Your E-Commerce Account Should Have for Christmas
These campaigns give you a really effective way to use your marketing budget in search throughout the Christmas season, making your campaigns as flexible and as fast-moving as your business.
Apple Watch Opens New Doors in Local Search
The latest Apple device will likely put added pressure on hyper-local searches, making it even more important for businesses to ensure they can be found.
Google Penguin 3.0 Likely in 2014, Says John Mueller
In addition to working on a Penguin update before the year ends, Mueller has said Google is working to improve the speed of its algorithms overall.
Google Tests Knowledge Graph with “In the News”
The feature, which had disappeared by September 12, included a link to headlines and news within the Knowledge Graph.
How to Speed Up the Link-Building Process
Utilizing Google Webmaster Tools means that the normal time spent playing the waiting game for your content to be revealed to searchers can be cut down significantly.
5 Questions to Consider When Thinking About Bidding on Brand Terms
Bidding on your brand terms can provide a lot of benefits, but it can be costly if you have a lot of competition. So when is bidding on your brand the best strategy?
Bing’s URL Keyword Stuffing Filter Reduces Traffic to Spam Sites by 75%
Bing says it looked at a number of signals that suggest possible use of URL keyword stuffing and its efforts have since impacted 3 percent of queries.
AdWords Will Drop 2nd Line of Ad Text for Ad Extensions on Mobile
Google says showing ad extensions in more prominent locations will give consumers easier access to information about businesses and will improve mobile ad performance.
Better, Faster, Cheaper…Pick 2
When it comes to UX-centered projects, it’s important to understand the value of choosing the better or better and faster options instead of the cheaper option.
Court Rules Yelp May Demand Money for Adding and Removing Reviews
A recent court ruling indicates Yelp would be in the clear if it tampered with the ratings of businesses that declined paid advertising and that is bad news for small businesses.
What’s the Deal With Links From M.Biz? Should You Disavow?
Do links from m.biz have a negative SEO impact on your site? Do you need to disavow them to be safe?