Category: Search Engine Watch

In one 30-day period, we had a bit of a shakeup with three pieces of news that have the potential to change our industry: SEMPO called for an SEO Code of Ethics, Microsoft laid off Duane Forrester, and Matt Cutts extended his leave from Google.

A lot of websites are creating scholarships so that they can ask colleges and universities to link to them. Should these links be considered unnatural?

It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Here are a few AdWords optimization checkpoints you should revisit.

In order to help searchers find their proper voting location, Google Doodle has made it as easy as apple pie.

Microsoft’s recent layoffs have many questioning whether the tech giant is giving up on advertising entirely.

Yes, that’s right, if you want Google traffic, your job is to make Google look good. This post will explore why this is true, and what it means for your SEO strategy.

How can you get the most out of the Auction Insights report in AdWords? Read on to discover.

Smartphone media spend has, for the first time, surpassed that of tablet spend. The two combined accounted for one-third of the money spent on search in the third quarter of 2014.

Following the news that Bing’s Duane Forrester had been let go, Matt Cutts is extending his leave from Google into the new year.

By now, every SEO worth his or her salt knows that exchanging money for links is an absolute no-no in Google’s eyes. Apparently, Hotels.com didn’t get the memo.

By now, every SEO worth his or her salt knows that exchanging money for links is an absolute no-no in Google’s eyes. Apparently, Hotels.com didn’t get the memo.

Here are four pitfalls that seem to occur every year, along with some thoughts on how to best avoid them or deal with them as they occur.

The secret to getting the most success out of your initiatives typically lies in accessing the biggest hammer in your marketing tool bag, analytics!

Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web.

In part two of this series on fast SEO competitive analysis, we will look at understanding search behavior and choosing target keyword categories as well as competing content comparison.

While search marketers make it a point to continuously monitor the performance of their keywords and modify their PPC marketing bids, the process of modifying content marketing to suit seasonal changes is only just catching on.

We’ve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a name, rank, and serial number of credentials and influence.

Groupon’s new search feature is a Yelp-like directory of business pages with contact info, user reviews, deals, and a goal of engaging you to spend more time on Groupon’s website.

What’s the right question to ask? That will depend on your skill level and experience in the SEO industry.

Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic.