Category: Search Engine Watch

A simple guide for how to prevent your products from getting rejected on Google.

Though the “integrated” approach to content marketing will mean that your content is discovered through many varied channels, including search, it’s always best to take a keyword-centric approach to begin with.

Yahoo will be shutting down Yahoo Directory as well as Yahoo Education and Qwiki. The Directory will officially shutter on December 31, 2014.

What exactly is SEO? It’s certainly not any “one thing,” but instead a combination of many factors that lead to a successful SEO strategy.

Search engine users in China got a rude awakening when they realized last week that DuckDuckGo had been blocked or was temporarily unavailable.

Research findings from BloomReach, a company that provides a personalized discovery platform for online retailers, show 49 percent of consumers in the U.K. leverage organic search as the main point of entry to e-commerce shopping sites.

Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads to hit at exactly the right moment and drive more impact with their ad spend.

As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere.

A handful of former Google employees have created search engine Boodigo, which helps users find pornography on the Internet.

Company blogs can be a great way to boost SEO, but if your blog is boring it will do you no good. Here are tips for making your content engaging and informative.

The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter of their core interactivity.

Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for “thousands, or even millions of products” with a new feature called “ad customizers.”

Here are several tools you can use to collect data and the types of conclusions you can draw from their information in an efficient manner.

The Search Agency (TSA) analyzed how top restaurants and catering businesses fared against its mobile SEO criteria in its latest “mobile experience scorecard” report.

Even the toughest clients want the same results that you do; the drive to strategic success in search is often wrought with missed directions.

In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we often miss the point of Google’s actions?

Link-building is often the result of a deliberate action and seldom something accidental. However, accidents and deliberate accidents have proven to attract great links that result in great Google ranking.

This week Google introduced “structured snippets,” which demonstrate yet another way Google is extracting Web page information and displaying that in its search results. This time, the added data (which Google calls “facts”) will show up on a Web page’s s

Microsoft will bring the digital assistant to desktop users in an effort to provide a more “mobile”-like experience on all platforms.

After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five tips for performing a post-recovery analysis.