Category: Search Engine Watch

Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates, raise your Quality Score, and outperform your competition.

UBS claims users of its Neo platform are being blocked from trading on Bloomberg’s Sef; Bloomberg questions value of aggregation

Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors, is now available on the Campaigns Page.

Mozilla’s Firefox used its 10th anniversary as an opportunity to release new features that its audience asked for.

If you have a solid liberty of experiential content on your site, it will be many decades before Siri, Cortina, Google Now, or Amazon’s Alexa poses any threat to your traffic.

Search could be further improved if search engines leveraged location data from our mobile devices to personalize and target results.

In order to reap the true benefits (read: links) of online PR, you need to build your credibility with the media and your clients.

CME has no clear Australia strategy and Eurex is still waiting for a licence. Meanwhile, Ice and LCH.Clearnet are running ahead in the battle for the Asia clearing market

CFTC no-action letter giving Southwest Airlines and its dealers extra time to report hedging trades in long-dated oil may lead to broader relief for other hedgers in illiquid markets

Final version of NSFR makes sense on a bank-wide basis, sources say, but the industry is still trying to gauge its impact on certain businesses, including repo

Custody, securities services, fund administration and technology providers gathered for annual Custody Risk European Awards in London

Dealers last month agreed to sign a new protocol that would suspend swaps termination rights; buy-side firms will now be pushed to follow but many protest they have not had a say

Instagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers.

Year-to-date figure for European exchange-traded funds (ETFs) “surpasses any full-year net new assets [figure] for the European-listed ETF/ETP industry”, finds ETFGI consultancy