Category: Search Engine Watch

What are the key differences between AdWords and AdWords Express? Which platform is best suited for the needs and goals of your business?

The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. When targeting consumers across devices, it is important to evaluate whether the righ

Having won last year as well, the New York City firm was two for two at the second annual U.S. Search Awards.

Now, users can tap the microphone and say, “Show me my bills” or “My bills due this week” within the app and their bills will appear.

In a knowledge panel test conducted by Stone Temple Consulting, Google Now is in the lead in terms of the volume of queries addressed, and is more accurate than Siri and Cortana.

Professionals with ample cross-discipline expertise are as rare as unicorns with wings. It is more efficient and cost-effective to put a team in place with the skill sets needed to execute the process, in the correct sequence, from the beginning.

Before you spend time and money trying to optimize the small aspects of your website, deal with the big issues first.

Reddit, as well as additional nontraditional “news” sources, have been appearing in Google’s “In the News” results.

If you’ve been hit by Penguin, do you need to remove all your unnatural links, or is it enough to use Google’s disavow tool?

User behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users’ behavior on a SERP that we can use in our marketing strategy?

Bing’s new function allows instant access to the words to your favorite songs without needing to click around to find the right link.

Here’s a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing.

What are PBNs exactly, and do you need to worry about being hit by Google’s PBN penalty?

Local inventory ads, a new version of the product listing ads, will also display a store marker in addition to the price, title, and image.

We may now know what to consider during the redesign phase and how to remedy issues, but we must follow these items to have a truly effective relaunch…at the time of pressing go.

Attribution can be so hard to get “right” because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing.

The newest Google Panda update proves yet again that there is no replacement for quality content.

Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy.

AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon.

A look at what the future might hold for search marketers, created with clues from Google’s algorithms and patents.