Category: Search Engine Watch

After much testing, Google has finally introduced user notifications within search results for mobile-friendly websites.

Supercharge your PPC workflow with these daily, weekly, monthly, and quarterly tasks.

Content bloat is not only horrible for Google, but it’s also horrible for users and trust.

For local categories such as restaurants, hotels, and nightlife, the horizontal Carousel at the top of the page has been replaced by drop-down ads.

Rich snippets can make your search results stand out, improving click-through rate and traffic to your site.

Writing copy doesn’t always come naturally, but there are some basic principles of journalism we can apply to all the content we create to ensure that it’s adding as much value as possible to our users.

If you haven’t yet put together your holiday ad copy for paid search, or are still working on those final touches, here are seven strategies to keep in mind.
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The social media platform has made its Places Discovery more useful as a local search and discovery tool.

Search is crucial, but so is understanding traffic sources and how you can combine the two to lure shoppers to your website.

If you’ve seen a noticeable decrease in your site’s traffic, had your site fail to recover from a Penguin update, or have lots of old pages sitting on your domain, it’s time to consider…

Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates, raise your Quality Score, and outperform your competition. …