Category: Search Engine Watch

Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming.

Bing has formed a partnership with Internet Explorer and CNN that could in fact be a game-changer for the 2014 elections.

The hour-long problem sees services replaced with 500-error messages.

Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but exactly the steps we took to accomplish this recovery.

Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn can cause serious Panda issues. Learn how to avoid, and deal with, advertising tactics that ring the Panda dinner bell.

Much like those of its search-cousins AdWords or Bing Ads, Facebook Ads’ feature sets change frequently, leaving us in a constant state of learning and testing to find out what works.

In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist.

A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine’s advertising platform.

One year after the release of Penguin 2.1, Google released its latest update and the search marketing world is bracing for its impact.

Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays.

Even if you can take just a day or so to really do some research before you start trying to generate links, it’s incredibly beneficial.

At SES Denver, Merry Morud and Cindy Krum explained that as Hummingbird places more importance on social signals for ranking, Google Plus could be the key to boosting SEO rankings.

Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings.

The company’s earnings slip 5 percent as Google ups its spending.

In the coming years, SEO will more than likely change as search keeps evolving to better meet technological advancements and user behavior.

Just about every backlink reporting service has developed a metric to compete with PageRank. Here are four resources that may be good alternatives.

Could LinkedIn advertising be an answer for brands that are “tapped out on Bing and AdWords”? According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the potential to be a powerful marketing tool.

Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competitive will have to utilize better tools to predict demand.

Lots of clients have adopted Google callouts as part of their copy strategy, but how are they performing so far?

Here are some of the lessons learned from owning a search agency for more than 15 years, shared in order to help you make your agency better.