Category: Search Engine Watch

A look at what columnist Jon Ball is grateful for this year within the SEO industry.

As the newer kids on the block, social marketers should embrace the opportunity to take a cue from more seasoned residents of the digital world and adopt some tricks of the trade from SEM.

While for many the holidays mean cozying up with hot chocolate, singing holiday tunes by a warm fireplace, or spending time with family and friends – for those in e-commerce, Q4 means planning, budgeting, reporting, and good ole’ quality time with the

Negative SEO is real. Even if you don’t believe someone will target your website, it never hurts to monitor your presence in search.

In a panel discussion at ad:tech New York, Kevin Ryan of Motivity Marketing, Shreya Kushari of Digitas, and Hamid Saify of Deutsch discussed the best practices for getting reluctant clients to realize the power of search.

In order to better serve its mobile customers and compete with the likes of Yelp and Foursquare in the mobile and local market, Google Maps is in the process of rolling out a new series of features.

Things have become too complex for someone who does not practice SEO on a daily basis to jump in and try to fix a penalty themselves.

Expanding in-site search capabilities is one way search marketers can improve cart abandonment rates.

In one 30-day period, we had a bit of a shakeup with three pieces of news that have the potential to change our industry: SEMPO called for an SEO Code of Ethics, Microsoft laid off Duane Forrester, and Matt Cutts extended his leave from Google.

A lot of websites are creating scholarships so that they can ask colleges and universities to link to them. Should these links be considered unnatural?

It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Here are a few AdWords optimization checkpoints you should revisit.

In order to help searchers find their proper voting location, Google Doodle has made it as easy as apple pie.

Microsoft’s recent layoffs have many questioning whether the tech giant is giving up on advertising entirely.

Yes, that’s right, if you want Google traffic, your job is to make Google look good. This post will explore why this is true, and what it means for your SEO strategy.

How can you get the most out of the Auction Insights report in AdWords? Read on to discover.

Smartphone media spend has, for the first time, surpassed that of tablet spend. The two combined accounted for one-third of the money spent on search in the third quarter of 2014.

Following the news that Bing’s Duane Forrester had been let go, Matt Cutts is extending his leave from Google into the new year.

By now, every SEO worth his or her salt knows that exchanging money for links is an absolute no-no in Google’s eyes. Apparently, Hotels.com didn’t get the memo.

By now, every SEO worth his or her salt knows that exchanging money for links is an absolute no-no in Google’s eyes. Apparently, Hotels.com didn’t get the memo.

Here are four pitfalls that seem to occur every year, along with some thoughts on how to best avoid them or deal with them as they occur.