Category: Search Engine Watch

Writing copy doesn’t always come naturally, but there are some basic principles of journalism we can apply to all the content we create to ensure that it’s adding as much value as possible to our users.

If you haven’t yet put together your holiday ad copy for paid search, or are still working on those final touches, here are seven strategies to keep in mind.
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The social media platform has made its Places Discovery more useful as a local search and discovery tool.

Search is crucial, but so is understanding traffic sources and how you can combine the two to lure shoppers to your website.

If you’ve seen a noticeable decrease in your site’s traffic, had your site fail to recover from a Penguin update, or have lots of old pages sitting on your domain, it’s time to consider…

Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates, raise your Quality Score, and outperform your competition. …

Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors, is now available on the Campaigns P…

Mozilla’s Firefox used its 10th anniversary as an opportunity to release new features that its audience asked for.

If you have a solid liberty of experiential content on your site, it will be many decades before Siri, Cortina, Google Now, or Amazon’s Alexa poses any threat to your traffic. …

Search could be further improved if search engines leveraged location data from our mobile devices to personalize and target results.