Are We Reaching the End of the Keyword Era?
This time, the humble keyword may actually be going by the wayside. And because of that, search marketing practitioners are going to need to develop a new set of skills to adapt. …
Learning to Carry Your SEO Baggage
Links are one of the biggest sources of complicated baggage for a website. They may be what helped you get the rankings you have, and they may also be your downfall.
Learning to Carry Your SEO Baggage
Links are one of the biggest sources of complicated baggage for a website. They may be what helped you get the rankings you have, and they may also be your downfall. …
Search Marketing Reporting: 8 Metrics Clients Actually Care About
Many agencies and Internet marketers deliver a summary of performance for PPC and SEO on a weekly or monthly basis, but who decides what data goes into these reports, what metrics to in…
Search Marketing Reporting: 8 Metrics Clients Actually Care About
Many agencies and Internet marketers deliver a summary of performance for PPC and SEO on a weekly or monthly basis, but who decides what data goes into these reports, what metrics to include, and which graph to use to visualize the data?
Target Adds Product Search to App in Time for Black Friday
Target looks to make Black Friday easier for shoppers with the release of new search features on its mobile app.
Target Adds Product Search to App in Time for Black Friday
Target looks to make Black Friday easier for shoppers with the release of new search features on its mobile app.
Google Officially Debuts “Mobile-Friendly” Labels
After much testing, Google has finally introduced user notifications within search results for mobile-friendly websites.
Google Officially Debuts “Mobile-Friendly” Labels
After much testing, Google has finally introduced user notifications within search results for mobile-friendly websites.
Supercharge Your PPC Workflow
Supercharge your PPC workflow with these daily, weekly, monthly, and quarterly tasks.
Supercharge Your PPC Workflow
Supercharge your PPC workflow with these daily, weekly, monthly, and quarterly tasks.
How to Avoid Contributing to Content Bloat
Content bloat is not only horrible for Google, but it’s also horrible for users and trust.
How to Avoid Contributing to Content Bloat
Content bloat is not only horrible for Google, but it’s also horrible for users and trust.
Google Discontinues Carousel for Local Search Results
For local categories such as restaurants, hotels, and nightlife, the horizontal Carousel at the top of the page has been replaced by drop-down ads.
Google Discontinues Carousel for Local Search Results
For local categories such as restaurants, hotels, and nightlife, the horizontal Carousel at the top of the page has been replaced by drop-down ads.
A Quick Start Guide to Schema – Your Competitive Edge
Rich snippets can make your search results stand out, improving click-through rate and traffic to your site.
A Quick Start Guide to Schema – Your Competitive Edge
Rich snippets can make your search results stand out, improving click-through rate and traffic to your site.
3 Basic Principles of Journalism to Consider When Writing Content for Google
Writing copy doesn’t always come naturally, but there are some basic principles of journalism we can apply to all the content we create to ensure that it’s adding as much value as possible to our users.
3 Basic Principles of Journalism to Consider When Writing Content for Google
Writing copy doesn’t always come naturally, but there are some basic principles of journalism we can apply to all the content we create to ensure that it’s adding as much value as possible to our users.
Ad Copy – 7 Key Steps for Adding Holiday Sparkle
If you haven’t yet put together your holiday ad copy for paid search, or are still working on those final touches, here are seven strategies to keep in mind.