Category: Search Engine Watch

Don’t look at this as a time to take a rest from your website visibility efforts. Use this slower time of year to get an advantage on your competitors.

Structured snippets are going to change the way people find information on the Web, and you’ll need to adjust your optimization strategies as a result.

To keep up with the growing number of mobile Web users, Bing ranks pages optimized for mobile higher in its search results.

There is no denying the rising importance of user experience in search marketing, and the crossover goes beyond mobile search.

Yahoo has inked a deal to replace Google as the U.S. default search option in Mozilla’s Firefox browser.

The platform introduced a number of new additions to help users manage their ad campaigns.

There comes a time when all search marketers need to justify investment in their channel, something that can be a point of dread as well as a time of great opportunity. …

For those of you who didn’t do their Christmas link-building this summer, here are a couple of link bait ideas to help you catch up with the competition.

Twitter’s new search engine means that you can now search for any tweet ever sent. And there are half a trillion of them now available to view.

The results of a recent BIA/Kelsey study show that for 2015, search marketing and PPC will be a top priority for many small and medium-sized businesses.
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This time, the humble keyword may actually be going by the wayside. And because of that, search marketing practitioners are going to need to develop a new set of skills to adapt. …