Category: Search Engine Watch

Earning links clearly takes time and massive effort, but the results are worth it. Here are some tips for getting started.

A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers take advantage of this?

In spite of the many people that might state otherwise, SEO and content can actually be best friends – here’s a look at why.

Following a recap of AdWords’ 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream.

Some organizations are still resistant to having a mobile-friendly website, either because they lack the resources or don’t see the value. If you would like to continue being relevant in 2015 on Google, then now is the time to begin building a mobile-friendly website.

Here’s a look at some search and social trends that occurred over the past few weeks, with a focus on Black Friday and Cyber Monday.

Before you map your 2015 content and SEO strategy, understand the different types of content that your organization needs, and have processes in place for authoring and production of different types of content. …

Taking the time to prepare your SEO client to effectively speak to the media can help you successfully move out of any SEO silo.

Based on consumer feedback, Microsoft has made tweaks to the app and introduced Torque 2.0 for Android phones.

It’s a lot of effort, but the knowledge that you are creating content specifically to capture key search opportunity will ultimately make that much more rewarding.

SEO is not dead, but you will have to do things differently in the coming year.

You’d think that SEOs would be frustrated and angry with Google, exasperated with clients, and at their wit’s end with the entire industry. But the remarks from about 60 professional SEOs tell a different story.

Later this week, Facebook will roll out an enhanced Facebook Search that will allow users to search for specific posts.

Integrating with big names like Goodzer, GrubHub, OpenTable, and now Fandango helps the former YellowPages.com stand out in the crowded search space.

Does it make more sense for Google to completely change its search algorithm, or to further refine the signals it uses?

In today’s fluctuating search world, marketers should turn to predictive technology to help them plan for the year ahead.

Rather than having one scrawny campaign for each channel, why not take advantage of the synergies that can happen by combining them all into one meaty campaign?

Search As Signal provides real-time insights that have the potential to influence keyword search and paid media choices.

Since replacing Google as Mozilla’s default search engine, Yahoo has seen a surge in searches on the newest version of Firefox, according to data from December 2.

Search marketers can take advantage of AdWords for video in order to make sure they are targeting their YouTube ads correctly.