Category: Search Engine Watch

As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. That means providing answers to questions posed by stakeholders and the developers about the current state of search.

Now, with the help of a new metric called “store visit measurement,” advertisers in the U.S. can decide which products to include in their search listings.

When we consider the disruptive force that search is playing in the health care and education systems, it’s not such a gigantic step for us to leverage it to disrupt how we measure search campaign successes 2015.

If you provide services that are complementary to those of another website, that’s an obvious reason to collaborate and exchange links, boosting your SEO ranking.

Conductor and Invodo have just released the first of three e-books in their series “The Marketer’s Guide to Video SEO.” This first e-book focuses on the overall SEO opportunity for marketers online today.

Social can help SEO. Learn how Panda and Penguin victims can use custom website audiences via Facebook and Twitter to increase targeted traffic, social sharing, inbound links, and more.

When you’re trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. Here are eight SEM tips from those in the know on how to improve the way you market your brand next year and beyond.

The search giant has been ordered to change the way it collects data to target advertising, or face a significantly large fine.

2014 was a year full of worry over Ebola and the Malaysia Airlines flight. However, bright spots such as the World Cup and the Ice Bucket Challenge still managed to trend with positive headlines.

It is possible to bid on competitor brands and get decent quality scores and traffic, so here are three sneaky ways to bid on competitor keywords.

In order to make sure you’re getting the most out of your link-building efforts, there needs to be strong communication between all members of your organization.

Facebook’s relationship status with Microsoft’s Bing has changed to “it’s complicated.”

The company has improved its marketing tool “The Customer Journey to Online Purchase” with a few updates.

Let’s cut to the chase: Of course SEO is still worth it. If you have been having trouble determining what to spend, here are some calculations to help you develop a budget.

Should SEOs concern themselves with viewability, and how should we apply it to link-building techniques?

On the heels of the announcement that Google News will cease operation in Spain, the search giant will also be pulling out of Russia, as a result of a restrictive new law.

Earlier this year, Amazon replaced its Android app with a new version that contained a hidden app store. Eliminating a competitor from within its own app store, Google removed Amazon’s app.

The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns, and potentially improve overall account performance.

Amazon is reportedly branching out beyond just selling products into selling services through the newly announced “Amazon Travel.”

Users will soon be able to search with Bing within Microsoft Office Word Online, following an upgrade to Bing’s main SERP that keeps important information at the top.