Category: Search Engine Watch

To minimize the impact of webspam, the search giant will adjust its algorithm for doorway pages.

SEO red flags can be hard to spot initially, but if you know what to look for, you should have no problem detecting them and taking corrective action immediately.

So you have a site, now what? One of the first things you need to do is drive traffic to it, but how?

The tech giant believes its work on search, speech recognition, and machine learning will make Cortana the first intelligent digital assistant that can provide predictive information about users.

At the Adobe Summit this week, Dave Lloyd of Adobe gave a great presentation on optimizing content for search throughout the customer journey.

There’s something about the changing of the seasons and yearly quarters that inspires us to start anew each time. So as we near the end of Q1 in March, it’s time to gear up for some PPC account spring cleaning.

Whether you’re a programmer looking to get on your SEO’s good side or an SEO looking to drop a few hints to the programmer in your life, put these practices into action and everyone will be happier and more productive.

Brands who are actively working to improve their natural search have a deep well of growth potential coming into 2015.

Some smart sites have discovered that their foreign peers love to reuse their content, especially when they make it easy by translating their articles for those sites.

A look at how to build up your arsenal of search engine optimization data and analytics.

Google has updated its suite of Webmaster Tools to increase reportage of which site resources are blocked from crawling. This new transparency could mean a boost in rankings.

Over the last few years the sky, or at least the bottom line, has fallen for many websites and business owners as a result of major algorithmic changes. But that doesn’t necessarily mean pulling the rip cord on all things links.

The search engine will release a data review and a new NCAA bracket-building tool for March Madness.

According to a post on Google+ from the search engine’s webmaster trends analyst, many websites are eligible to be displayed as HTTPS URLs, but their owners have failed to alert Google.

You still need to test to make sure you get better results, but studying landing pages from leaders in different industries can shortcut your A/B testing and design process.

Search marketers trying to build links can learn a thing or two from the successful (or not so successful) email marketing campaigns that appear in their inboxes.

Marketers have ample time to prepare for Google’s next mobile update, so are you doing everything you should be?

The rules have changed for keyword optimization in 2015. What are the best practices now?

Here are five good reasons why you should migrate to AdWords’ new Call-Only Ads as part of your PPC strategy.

Compelling infographics can help marketers earn links for the content they produce and lift their SEO rankings.