Category: Search Engine Watch

This may just be the beginning of a conversation about search engine budget allocation.

SEO and paid search are often viewed as mutually exclusive. But here are four reasons you would benefit from running a paid search (AdWords) campaign, even if you already have a successful SEO strategy.

The search marketing environment has evolved and converged to such an extent that in order to survive and succeed, marketers now need adopt a whole new set of working habits.

Counterfeit product ads are down, but Google has to fight as hard as ever to combat weight loss scam ads, according to the search engine’s annual Bad Ads Report.

With less than a week to go until SES London, this Q&A with Thomson Reuters’ head of programmatic Emily Palmer will give you a peak at what’s in store at the conference.

Adblock Plus has been taking money from major tech companies to have their ads unblocked.

The wireless service will allow users to completely opt out of being targeted with the unique mobile identifiers called “supercookies.”

Small SEO budgets are a big challenge — especially when the clients have no idea that their grand expectations don’t match their tiny budgets.

Will Snapchat’s new content partnership alienate search engines, and bring big SEO headaches for content publishers down the road?

Here are 10 top tactics for 2015 to help you build a successful case for expanding content creation and distribution budgets.

Google’s newest Super Bowl stats reveal that Budweiser is the winner on YouTube, and MVP Tom Brady is the most searched quarterback.

Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers…

Focus on creating content that can help increase leads at the same time as it earns links, paving the way for future success.

The digital arena offers a great way to insert yourself into the conversation and capitalize off the momentum, even for those advertisers who couldn’t justify budgets for some screen time.

Like all other areas of SEO, local SEO is an ever-evolving entity. The last few years in particular have seen huge changes in the tools and techniques businesses need to use to rank well for location-specific searches. …

It’s not about the quality of the copy but the value that content adds to the user.

Think you don’t have time for content? Think again.

Microsoft’s cloud product, OneDrive, has partnered with the company’s search engine Bing to automatically add searchable tags to user photos.

SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. And that changes everything, especially when it comes to your SERP landing page.

While it can be beneficial to adopt Infinite Scroll, it is important that its implementation takes into account the best SEO and usability practices.