Category: Search Engine Watch

Panda remediation is tough, but it can be exponentially tougher when a content management system (CMS) gets in the way. Learn several ways that a CMS can inhibit Panda remediation, and how to overcome those problems. …

Both Google AdWords and Bing Ads have implemented changes and are making announcements for future changes that directly impact campaign tagging protocol. Are your PPC campaigns tagged for success? Let’s make sure…

Opening SES London, Shawn Burns of Schneider Electric said that while search and social may seem like apples and oranges, the two share a connected commonality: consumers.

SEW is delighted to announce its Content Takeover series. Our inaugural “One-Stop Digital” begins with a focus on Mobile and Local Search, and is happening from February 24 to 26, 2015.

When users Google common illnesses, the company’s knowledge graph will now provide symptoms, treatments, and even illustrations to help users get help.

Here are seven golden rules of link building from years past and a look at whether or not they’ve stood the test of time.

Over the years, call tracking has evolved to a precise science. It’s now possible to track phone calls down to the keyword level. Here are the call tracking options available to PPC advertisers.

Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means advertisers can update ads without stopping them.

Wikipedia founder Jimmy Wales among those backing Google’s stance.

I’m constantly amazed by the amount of confusion and misunderstanding that surrounds Penguin. I’m equally surprised at some of the conclusions drawn by people regarding the steps necessary to get on the right side of the algorithm.

Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace.

In the latest update to the Google Maps app is “Local Guides,” a feature that is similar to “Yelp Elite.”

The tech giant is sending warnings to webmasters whose sites are not mobile-friendly. How can you adapt and optimize your mobile SEO strategy?

With just a few days to go until SES London, this Q&A with Tomas Vaitulevicius, SEO and analytics manager at Rightmove, will give you a peak at what’s in store at the conference.

The new version of AdWords Editor is a complete overhaul of the old tool. Here are seven features that will make managing your accounts better than ever!

These lessons can help search marketing agencies or people looking to start an agency boost profits, increase client retention, and hire more talented employees.

A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. But some are skeptical and don’t think search is a natural fit for Apple.

Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear in Google searches automatically.

International SEO is worth the investment in time, money, and intellectual resources if it improves a business’ global reach, expands their customer base, and offers them long-term stability in a global market. …

Winning PR coverage and the editorial links they bring are an increasingly important part of SEO. But to get coverage, you have to understand the types of stories that journalists write about.