Category: Search Engine Watch

The tech giant’s newest initiative looks to assist local businesses in completing their listings on Google Search and Maps.

Hilton Hotels is using Google’s new ad product, aimed specifically at the hotel industry, to grow conversions by 45 percent and increase ROI by 12 percent.

There are several possible reasons why your site has not recovered after getting a manual action lifted. Here’s a look at a few of them.

Consider the following tips when rolling up your sleeves for optimizations in the Google Display Network.

Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches.

The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China.

Bing Ads is in line with Google AdWords, now that Microsoft’s search engine has added smartphones to the device-targeting changes made this past fall.

These introductory questions that are rather “easy” can help pave the way to a well-thought-out organic search strategy.

Return on advertising spend isn’t the end all, be all for paid search campaigns. Here are two reasons why.

A previously undisclosed FTC document offers new insights into how Google has preserved and extended its monopoly in the search market.

The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, show how they engaged with the site, and surface when they ended up converting over time…

After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research.

If you do things in a very specific order and double-check each aspect prior to launch, you can avoid a ton of headaches and losses in rankings during a site redesign.

The U.S. Hispanic population represents a huge untapped market for search marketers. How can you incorporate this demographic into your strategy?

Improving Google for both advertisers and regular users, the search giant released a simplified top movers’ report, as well as an update on Chrome’s autofill feature.

In this sneak preview of SES Miami coming up on March 26, you will see why swapping a day at the beach for a conference room is well worth it.

Is Google Panda real-time, or has it been missing in action since October 2014? Glenn Gabe looks to clear up Panda confusion by explaining the evolution of Panda updates, what we can expect in 2015, and how it can impact business…

Here’s how to simplify the components of driving more business, and a look at how we can control those pieces to maximize impact in order to get more leads for the same spend.

Here’s a look at some of the ways search marketers can move to the next step of converting traffic by understanding options, page-level metrics, and the importance of testing.

Shazam’s chief product officer, Daniel Danker, spoke with SEW’s sister publication ClickZ at South by Southwest about a new feature on the brand’s app that will use images and audio for search.