Category: Search Engine Watch

A look at how to simply use data available in Google Webmaster Tools and put it next to a URL-level analytics report to obtain keyword-level insights.

Google AdWords has added two new features to its Help section: a how-to guide for paid search best practices and a timeline for keeping track of new updates.

With the dramatic growth of the social Web, and the new ways we can now analyze our traffic and results, should we still be focusing on SEO as a primary marketing avenue?

Why not let both designers and their prospective clients know the questions that, if asked, would have solved a lot of the headaches we see every day?

What are the most misunderstood site design and layout techniques that could be killing your website?

Tracking and analyzing your PPC performance is critical, and you can’t truly know how you’re doing without an account analysis tool.

Search queries in DuckDuckGo can now be answered in French, German, Czech, and Polish.

Over the course of three days, SEW will bring you in-depth analysis, exclusive interviews, and expert commentary on the future outlook of mobile and local search.

In advance of her session at SES Miami on March 26, Google’s Maile Ohye shares how marketers should be thinking about customer-centric design.

There are so many ways that Web analytics and a lack of understanding of how to harness analytics are holding businesses back from making the best decisions.

Thinking ahead during the development process and staying connected with the rest of your team is always the best advice when it comes to making sure none of a website’s SEO needs fall through the cracks.

All you need to know in order to produce a successful site move in the search engines is to understand what’s changing, when, and most importantly why?

Whatever the reason and whatever the scope, you’ve decided to update your website and if you’re going to be successful, you’ll need to pay careful attention to your SEO throughout the process.

At his SES London keynote, Google’s Ian Carrington discussed the evolution of digital marketing, which has become synonymous with mobile.

One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad based on where they are located.

In 2015, if you want to grow your search presence, authority, and visibility, you need a link builder.

Employ all three of these tools and you will have a local marketing personalization WMP –Weapon of Mass Personalization – on your hands.

Keeping track of the link profiles of inspirational website can provide a lot of link-building ideas. Here’s a great example.

Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego, Microsoft, and Mindshare.

Update to privacy policy means social media can see your online searches.