Category: Search Engine Watch

Filling all description fields and shooting videos with mobile devices in mind are just two video SEO tips St. Peter’s Healthcare System’s online strategy manager shared at ClickZ Live New York.

Google has announced it will soon be cleaning up its algorithm for doorway pages in order to improve user experience.

During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful landing page.

During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they’re searching on their mobile devices.

Google wants to make it easier for people using mobile devices to access websites that have been optimized for use on that device. It is not long now until their algorithms for mobile search will shift to reflect this desire. …

Sometimes it’s hard to get SEO, content creation, and PR working effectively together, but these three tips can help.

During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success.

“SERP changes to Google algorithms are as inevitable as death and taxes,” said Hilton’s Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry.

If a client’s website isn’t ranking as well as it should be after 90 to 120 days of work, the issue could be the backlinks.

Every search marketer knows that a good SEO strategy rests on the strength of its content. Savvy brands will keep an eye on the following five emerging content types to determine when it makes sense to integrate them into their e…

Amazon has launched a new marketplace for local service providers that will rival search competitors like Google and Yelp.

In this forward-thinking mobile world, let’s look ahead to the five key mobile trends to watch.

Good links are always a subject of some contention among SEOs. They’re often referred to as real, organic, or “natural,” but the question is how can we get links that matter?

In the spirit of Seth Godin’s principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing “purple.” …

Now, under the cloak of “privacy regulations,” GWT shows only the search traffic for people that weren’t logged into any Google account.

U.K. consumers can now take the Web giant to court.

If you’re down for a little spring cleaning this season, something you could be optimizing right now are your Google Shopping Campaigns.

Google will begin prioritizing mobile-friendly sites because that’s what users have grown to expect, said developer programs tech lead Maile Ohye in her SES Miami keynote speech.

How does the emergence of ad-blocking browser plugins and applications affect search marketers?

Use these five Google Display Network hacks to achieve the lowest cost per click – they’re all geared toward improving click-through rate and driving higher Quality Score.