Category: Search Engine Watch

The platform plans to integrate Upgraded URLs to ensure that advertisers can easily manage URLs between AdWords and Bing Ads.

After brands like Sephora and Buffalo Wild Wings saw success with “Store Visits,” Google has opened up the feature to Australian and Canadian advertisers, while also creating a new Best Practices Guide.

In the realm of search performance, high-value targets come in the form of influential factors that enable an organization to optimize ranking, traffic, conversions, and engagement.

Yahoo Gemini has emerged as an intriguing channel that is a hybrid of mobile search PPC and native advertising.

“Soft skills” have become more and more important in the ways agencies support clients. Here are a few that provide great results.

The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform.

What’s the best choice for you – to go with an SEO agency, an in-house link-building team, or a link-building company?

Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found several instances of Apple relying on other sources for recent hotel searches.

In her session at ClickZ Live New York, Jori Ford detailed how to master the mobile-local search space.

The European Union is very close to bringing antitrust charges against Google, which controls 90 percent of European search traffic, according to a report by the Wall Street Journal.

Here is a list of some of the best tools in the SEO business currently, and what specific needs they address.

Search marketers need to go hard with mobile – or go home. And in the ever-evolving world of mobile paid search, phone calls are becoming the “new black.”