Category: Search Engine Watch

Here are five ways to make the most out of mobile click-to-call opportunities and forge stronger customer connections.

Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on Google Maps. How can you make the most of Google+ Local?

The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search and embracing geo-location capabilities.

Is it OK to ask a webmaster to link to me? Or is that an unnatural link? A look at the state of link-building in the SEO community.

When managing your PPC, do you ever ask yourself “why isn’t this working?” Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms.

​Call-­only campaigns​ are a new and easy way for advertisers to reach potential customers by prominently showing their phone number.

Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference.

These three mobile marketing myths are holding search marketers back from building high-converting mobile campaigns.

In advance of his session at ClickZ Live New York, Grant Simmons of Homes.com shares tips for using personas to drive quality traffic to your website.

While Facebook likes and Twitter followers don’t directly affect search rankings, social and SEO work hand-in-hand.

Mobile phones are increasingly the bridge between search and in-store or over-the-phone purchases, but campaign analysis tools have not closed the loop.

Steve Liu, director of SEO at Tribal Worldwide, speaks about the evolutionary changes he has seen in the industry, as well as where he expects it to move to.

Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. Here’s some insider advice for getting to the top of the rankings.

If you follow these steps, you can protect your site and when Penguin 4.0 gets released, you can be certain that yours won’t be one of the sites that gets affected.

Here is a look at seven of the best lables features of DoubleClick Search, and how they can help your day-to-day account management.

The ruling says consumers are free to use whatever apps they choose.

The future of search will be vastly different than it is today – what might it look like?

Let’s take a look at the differences between keyword strategy then (more than five years ago) and keyword strategy now.

If you are a pay-per-click manager, at some point you’re going to inherit an existing account. Here is a checklist of items to review before committing to a restructure.

As search engines continue to evolve, marketers must improve their skills to keep up. These 11 tips will help you excel in SEO in the coming year.