How to capitalize on Voice Search and the death of the keyboard
As of 2014 we know 55% of teens and 41% of adults use voice search on a daily basis. Now with virtual assistants like Siri, Alexa and voice recognition technology from Shazam and SoundHound, the number of users adopting voice search is only increasing, and the technology for understanding humans is advancing as well.
29 super useful PPC tools you need to try this year
The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients. If you’re ready to take an evolutionary leap of your own, check out this list of 29 amazing PPC tools you need to try this year.
Ad viewability “should not be a KPI”, according to study
A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should not be a KPI.
AdWords Smart Goals: not a smart move for advertisers
Let’s look a little closer at what I believe the issues to be with AdWords’ new offering, and I’ll end on a positive note by highlighting something interesting that Smart Goals is doing.
Who really won the Super Bowl? A consumer search investigation
Every year, roughly 110 million households (46% of Americans) tune into the most iconic football game of the year. When consumers have … read more
50 most insightful takeaways from #ConnectSEW 2016
We’re back from Miami now, filled to the brim with ideas, enthusiasm and inspiration. Connect was the first of our brand new … read more
Bidding for top position on a SERP: what does it get you?
It is innately good to see your brand #1 on a search page but I wanted to take a look at the differences between the top and side position. How does the rank of your ad impact its results?
WordStream’s Larry Kim on how paid social ads can become your ‘unicorns’
Reporting live from Connect, our two-day search event in Miami, here’s the second in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation.
Five of the most interesting search news stories of the week
While our editor Christopher is busy sunning himself in Miami at SEW Connect, I’m left with the task of this week’s round-up of … read more
Why your current SEO approach isn’t enough
Reporting live from Connect, our two-day search event in Miami, here’s the first in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation.
Formulating a go-to-market strategy for your mobile site or app
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. It doesn’t matter … read more
An absolute beginner’s guide to setting up Google Analytics for your website
This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Our beginner’s … read more
Which UK sites lost Google visibility in 2015?
We recently looked at the UK sites which made the biggest SEO gains in 2015, and now it’s time to look at … read more
How to prove your mobile site or app will deliver ROI
This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. No … read more
Is Google manipulating autocomplete results for UK political parties?
What do the autocomplete results for the UK’s political parties tell us about the the corporate and political world, and how are they corrupting your search results?
12 fascinating SEM related stats from January 2016
As it’s now February, let’s take a look back at January’s most interesting online stats that will perhaps point you in the right direction for what to expect for the rest of the year.
Content marketing: understanding its role, value and ROI
Over the past few years, content marketing has gone from being an accessory advertising tactic to a focal point of modern marketing.
Five of the most interesting SEM news stories of the week
This week: Facebook super-takes over the whole digital world, Instagram gets crazy-prolific with its ads and we reveal the internet’s most used phrase. Shockingly it’s not adding “crazy” or “super” to the beginning of adjectives.
10 reasons why you should definitely come to Connect
Please excuse the rather self-serving article, but we are running a new search event called Connect on 4th & 5th February that we’re very proud of and we think you should come.
18 expert quotes from ClickZ’s Digital Trends 2016 Report
Our sister site ClickZ has launched its first Intelligence report of 2016 and it’s a firecracker. The Digital Trends 2016 report is … read more