Category: Search Engine Watch

The reality is the more we work together, the better we all do. Here are three specific examples of how SEO can improve content marketing, across all stages of a campaign.

As you work through your regular onboarding checklist, use this time to dig deeper with a few more probing questions to help you create a strategy that’s practically guaranteed to succeed.

The tech giant will surface mobile-friendly information and content from indexed apps more prominently in its search results.

Capitalizing on news that’s already out there can help you earn links back to your website – if you know how to do it effectively.

Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported.

Google’s local inventory ads, which recently opened up to all advertisers, allow brands like Macy’s and PetSmart to make in-stores sales from their search ads on both desktop and mobile.

In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews?

ypSearch delivers SMBs desktop and mobile search ads across Google, Yahoo, Bing, and YP.com.

There are lots of challenges that impact multi-location SEO, so how can marketers best optimize their local SEO strategy if they have businesses in various places?

Many small businesses think that apps are best left to big brands and games, but app search is on the rise, and could bring big business by way of local search.

Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads.

Typical analytics tools may not give marketers enough visibility into the $4 billion that is spent on mobile search advertising.

A new mobile ad feature allows users to save mobile offers to Apple Pay and Google Wallet with the tap of a finger. This new technology could mean better solutions for search offerings.

Here are three questions marketers must ask before launching a mobile PPC campaign.

Yelp’s manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist.

What kind of SEO takeaways can you get from classic Monty Python sketches?

Google isn’t just dominating search, but digital advertising across the board.

The search giant is experimenting with integrating Google Hangouts into its search results.

While most SMBs know that mobile responsive sites boost Google rankings, many don’t know that pain points in mobile search could be costing both clicks and rank.

Acorns, a brand-new finance app, recently created a hyper-targeted Twitter campaign using keyword search to serve ads to a mobile-first audience.