Category: Search Engine Watch

The search engine will release a data review and a new NCAA bracket-building tool for March Madness.

According to a post on Google+ from the search engine’s webmaster trends analyst, many websites are eligible to be displayed as HTTPS URLs, but their owners have failed to alert Google.

You still need to test to make sure you get better results, but studying landing pages from leaders in different industries can shortcut your A/B testing and design process.

Search marketers trying to build links can learn a thing or two from the successful (or not so successful) email marketing campaigns that appear in their inboxes.

Marketers have ample time to prepare for Google’s next mobile update, so are you doing everything you should be?

The rules have changed for keyword optimization in 2015. What are the best practices now?

Here are five good reasons why you should migrate to AdWords’ new Call-Only Ads as part of your PPC strategy.

Compelling infographics can help marketers earn links for the content they produce and lift their SEO rankings.

It’s no secret that great content can generate links, which in turn can boost SEO. But how can you determine what’s newsworthy about your client in order to produce that good content?

In addition to powering the help search feature in Office, Bing now allows users to see a news feed along the bottom of their homepage and share their feedback with the search engine.

Google launches an AdWords app for Android that is now available in the Play store.

Understanding your customers’ mindset as they move through the customer lifecycle is imperative to running successful campaigns. This is especially true in search marketing, where it’s vital to understand the basic mechanisms beh…

A local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead.

A new YP ad product aims to help the small search engine compete with bigger rivals like Bing and Google by allowing users to transfer campaigns to YP’s broad local user base.

Monitoring search and social behaviors can provide insight into how your TV advertising efforts are performing.

There has been a lot of speculation recently about Google’s intentions with mobile search. But Google’s recent announcement on Webmaster Central answered all the questions and confirms its intentions.

This Q&A by SEW’s sister publication ClickZ with Eric Enge from Stone Temple Consulting sheds some light on what will undoubtedly be a well-attended session at the event.

Google’s App Indexing API will change the conversation about what true app SEO is and how it will evolve.

Here’s a simple checklist to review campaigns and find roadblocks that might be impeding success in your SEO campaign.

While some of the skills needed to succeed as a modern marketer are evolving, keeping in mind these tried-and true habits will make you a highly effective search marketer.