Category: Search Engine Watch

The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, show how they engaged with the site, and surface when they ended up converting over time…

After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research.

If you do things in a very specific order and double-check each aspect prior to launch, you can avoid a ton of headaches and losses in rankings during a site redesign.

The U.S. Hispanic population represents a huge untapped market for search marketers. How can you incorporate this demographic into your strategy?

Improving Google for both advertisers and regular users, the search giant released a simplified top movers’ report, as well as an update on Chrome’s autofill feature.

In this sneak preview of SES Miami coming up on March 26, you will see why swapping a day at the beach for a conference room is well worth it.

Is Google Panda real-time, or has it been missing in action since October 2014? Glenn Gabe looks to clear up Panda confusion by explaining the evolution of Panda updates, what we can expect in 2015, and how it can impact business…

Here’s how to simplify the components of driving more business, and a look at how we can control those pieces to maximize impact in order to get more leads for the same spend.

Here’s a look at some of the ways search marketers can move to the next step of converting traffic by understanding options, page-level metrics, and the importance of testing.

Shazam’s chief product officer, Daniel Danker, spoke with SEW’s sister publication ClickZ at South by Southwest about a new feature on the brand’s app that will use images and audio for search.

To minimize the impact of webspam, the search giant will adjust its algorithm for doorway pages.

SEO red flags can be hard to spot initially, but if you know what to look for, you should have no problem detecting them and taking corrective action immediately.

So you have a site, now what? One of the first things you need to do is drive traffic to it, but how?

The tech giant believes its work on search, speech recognition, and machine learning will make Cortana the first intelligent digital assistant that can provide predictive information about users.

At the Adobe Summit this week, Dave Lloyd of Adobe gave a great presentation on optimizing content for search throughout the customer journey.

There’s something about the changing of the seasons and yearly quarters that inspires us to start anew each time. So as we near the end of Q1 in March, it’s time to gear up for some PPC account spring cleaning.

Whether you’re a programmer looking to get on your SEO’s good side or an SEO looking to drop a few hints to the programmer in your life, put these practices into action and everyone will be happier and more productive.

Brands who are actively working to improve their natural search have a deep well of growth potential coming into 2015.

Some smart sites have discovered that their foreign peers love to reuse their content, especially when they make it easy by translating their articles for those sites.

A look at how to build up your arsenal of search engine optimization data and analytics.