Category: Search Engine Watch

Amazon has launched a new marketplace for local service providers that will rival search competitors like Google and Yelp.

In this forward-thinking mobile world, let’s look ahead to the five key mobile trends to watch.

Good links are always a subject of some contention among SEOs. They’re often referred to as real, organic, or “natural,” but the question is how can we get links that matter?

In the spirit of Seth Godin’s principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing “purple.” …

Now, under the cloak of “privacy regulations,” GWT shows only the search traffic for people that weren’t logged into any Google account.

U.K. consumers can now take the Web giant to court.

If you’re down for a little spring cleaning this season, something you could be optimizing right now are your Google Shopping Campaigns.

Google will begin prioritizing mobile-friendly sites because that’s what users have grown to expect, said developer programs tech lead Maile Ohye in her SES Miami keynote speech.

How does the emergence of ad-blocking browser plugins and applications affect search marketers?

Use these five Google Display Network hacks to achieve the lowest cost per click – they’re all geared toward improving click-through rate and driving higher Quality Score.

The tech giant’s newest initiative looks to assist local businesses in completing their listings on Google Search and Maps.

Hilton Hotels is using Google’s new ad product, aimed specifically at the hotel industry, to grow conversions by 45 percent and increase ROI by 12 percent.

There are several possible reasons why your site has not recovered after getting a manual action lifted. Here’s a look at a few of them.

Consider the following tips when rolling up your sleeves for optimizations in the Google Display Network.

Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches.

The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China.

Bing Ads is in line with Google AdWords, now that Microsoft’s search engine has added smartphones to the device-targeting changes made this past fall.

These introductory questions that are rather “easy” can help pave the way to a well-thought-out organic search strategy.

Return on advertising spend isn’t the end all, be all for paid search campaigns. Here are two reasons why.

A previously undisclosed FTC document offers new insights into how Google has preserved and extended its monopoly in the search market.