Category: Search Engine Watch

In the realm of search performance, high-value targets come in the form of influential factors that enable an organization to optimize ranking, traffic, conversions, and engagement.

Yahoo Gemini has emerged as an intriguing channel that is a hybrid of mobile search PPC and native advertising.

“Soft skills” have become more and more important in the ways agencies support clients. Here are a few that provide great results.

The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform.

What’s the best choice for you – to go with an SEO agency, an in-house link-building team, or a link-building company?

Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found several instances of Apple relying on other sources for recent hotel searches.

In her session at ClickZ Live New York, Jori Ford detailed how to master the mobile-local search space.

The European Union is very close to bringing antitrust charges against Google, which controls 90 percent of European search traffic, according to a report by the Wall Street Journal.

Here is a list of some of the best tools in the SEO business currently, and what specific needs they address.

Search marketers need to go hard with mobile – or go home. And in the ever-evolving world of mobile paid search, phone calls are becoming the “new black.”

Filling all description fields and shooting videos with mobile devices in mind are just two video SEO tips St. Peter’s Healthcare System’s online strategy manager shared at ClickZ Live New York.

Google has announced it will soon be cleaning up its algorithm for doorway pages in order to improve user experience.

During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful landing page.

During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they’re searching on their mobile devices.

Google wants to make it easier for people using mobile devices to access websites that have been optimized for use on that device. It is not long now until their algorithms for mobile search will shift to reflect this desire. …

Sometimes it’s hard to get SEO, content creation, and PR working effectively together, but these three tips can help.

During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success.

“SERP changes to Google algorithms are as inevitable as death and taxes,” said Hilton’s Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry.

If a client’s website isn’t ranking as well as it should be after 90 to 120 days of work, the issue could be the backlinks.

Every search marketer knows that a good SEO strategy rests on the strength of its content. Savvy brands will keep an eye on the following five emerging content types to determine when it makes sense to integrate them into their e…