Three recent changes to Google Shopping you need to be aware of
If you haven’t noticed by now, Google Shopping is taking center-stage for retailers as we move deeper into 2016 – with more traffic, more tests and more features.
How to use visual social media – part two: Tumblr and Snapchat
Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be done with visual media.
Introducing the Content Strategy Canvas
Content strategy requires a lot of focus and input from content teams and stakeholders. There are many questions to ask, and the answers given will differ from company to company. To help with this, I’ve come up with the Content Strategy Canvas.
A first look at Plonked, the new search engine for business
Earlier this month came the launch of a brand new search engine dedicated to providing in-depth insights into the business world. Its … read more
10 tips for writing effective headlines for the web
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference.
22 useful IFTTT recipes for content marketing and SEO
Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even … read more
RankBrain Judgment Day: four SEO tactics you’ll need to survive
The way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain, Google’s machine-learning artificial intelligence system.
Six of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
How to use visual social media part one: Instagram and Pinterest
The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential platforms revolve around pictures and video.
What performance marketers need to know about Google Knowledge Graph
Last week artificial intelligence achieved another victory over humankind. Google DeepMind’s AlphaGo program won 4-1 against Lee Sedol, one of the best Go players in the world, in a milestone that experts thought was a decade away.
How to use Reddit search to discover winning content ideas
If you’re anything like me then Reddit is a fantastic place to hang out, particularly when you’ve got a little time to spare.
Six essential steps to present data persuasively
“The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously … read more
It’s Mobilegeddon hot in here: Google strengthens its mobile-friendly ranking signal
If you don’t have a mobile-friendly website, my God what the hell are you doing!?? Have you not had enough warnings already. Stop reading this right now and go get a responsive website right now you maniac!
It’s Mobilegeddon hot in here: Google strengthens its mobile-friendly ranking signal
If you don’t have a mobile-friendly website, my God what the hell are you doing!?? Have you not had enough warnings already. Stop reading this right now and go get a responsive website right now you maniac!
The pros, cons and politics of hybrid mobile apps
A hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code for closer integration with the device and/or to pass itself off as a download app.
Paid search and social: an introduction to your first steps in digital marketing
So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in digital marketing.
Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronological order, everyone panic!
*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic*
Blenheim Chalcot acquires analytics firm iJento
Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of fospha and iJento, … read more
Google AdWords average conversion rates by industry [study]
When you evaluate your Google AdWords performance and conversion rates, what are you comparing against?
Seven ways publishers have reacted to ad blockers
There is a growing concern among publishers regarding the rise of ad blockers from users who prefer to enjoy an ad-free experience, as this translates to a significant loss of revenue for them.