20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce. The focus of the article centers arou…
Google Webmaster Tools Adds “Security Issues” Section
Google has announced the addition of a new section within Webmaster Tools named “Security Issues.” This new section is aimed at better communicating to website owners security issues, such as site hacks, malware, and so on and then giving a more detailed and concise method of fixing the…
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How To Achieve ROI From Your B2B Content Strategy In 60 Days
B2B firms are natural candidates for inbound marketing and content strategy campaigns. Many entrepreneurs believe that effective inbound marketing efforts require tens of thousands of dollars, hundreds of hours, and at least a year to get traction in t…
Google Fixes Gay Slur In St. Louis Cardinals’ Knowledge Graph Box
A gay slur from the Wikipedia page about the St. Louis Cardinals baseball team made its way into Google’s Knowledge Graph box for a short time this week. The slur has been making news with stories appearing in a number of press outlets. The Cardinals’ Wikipedia page has been home to a…
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Using Analytics To Enhance Your Link Building Strategy
Like everyone else, I’m not psyched that Google took away my organic keyword data. It’s pretty uncool and, as a marketer, it makes my life a bit harder. However, analytics is much more than keywords; and, there’s a lot of great information in there that can help drive better…
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Google’s Matt Cutts: More Pages Does Not Equal Higher Rankings
In a new video released today by Google’s head of search spam, Matt Cutts, we learn that the more pages a web site has, does not necessarily mean you will have better rankings. Matt Cutts said, “I wouldn’t assume that just because you have a large number of indexed pages that you…
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How Local Businesses Should Size Up & Tackle Social Media
The most frequently asked question posed these days at events, webinars and new client meetings is “What is the best social media platform for my local business?” Research shows social channels are becoming more important signals in major search engine algorithms that affect the entire SEO and…
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SEO & Social Media Alignment
I recently presented at SMX East on how SEO and Social teams can no longer operate separately. Why? Because social media is playing an ever-more important role in SEO, and it has the potential to be disruptive to the status quo. Everywhere I turn, I find examples: personalized rank results, results…
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The New SEO — It’s About People, Intent, & Meaning
There are two ways to try and understand the future. One is to gaze into the misty depths of a magic crystal ball and guess what might happen. The other is to view facts from a coldly logical standpoint and draw verifiable conclusions from them. To mak…
Matt Cutts At Pubcon 2013: Moonshots, Machine Learning & The Future Of Google Search
This morning Matt Cutts, head of Google’s webspam team, gave a keynote speech at Pubcon in Las Vegas. The keynote comes on the heels of a scathing day 1 keynote from Jason Calacanis who said that Google rules everything, that they were essentially evil. On Twitter yesterday Matt asked if…
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Why No PageRank Update? The “Pipeline” Is Broke & Google Isn’t Interested In Fixing It
We already knew Google wasn’t likely to update the PageRank meter in the Google Toolbar this year. The head of Google’s web spam team, Matt Cutts, reiterated today that this will stay the case and explained why. Google’s ability to update the toolbar is broken, and it’s not…
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Schema.org – 7 Things For SEOs To Consider Post Hummingbird
Schema.org was launched on June 2, 2011, providing a structured data markup supported by major search engines. Since then, we have seen schema.org markup implemented on many websites; however, you usually only see it on the tech-savvy and gung-ho webmasters’ sites (or being generated by a…
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A Call To The SEO Industry: Stand Together For Useful Reporting
Want to measure organic traffic? Just take the number of Google Webmaster Tools clicks, average out the CTR by position across all of them, then take the broad match volume of all those terms (because that’s the only volume Google will give you), and then take your position and divide it by CTR and…
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Social Media Plugins: Are They Weighing You Down?
Many B2B companies use social media plugins on their websites to increase engagement and sharing of their content. According to AddThis, 14 million domains use the AddThis social plugin; another 2 million publisher sites use the ShareThis plugin. In fa…
Moz Launches Google Alerts For New Links Named “Fresh Alerts”
Moz announced the launch of a new link and SEO tool feature called Fresh Alerts. Fresh Alerts is kind of like Google Alerts but specifically designed for SEOs and marketers to keep track of not just new web mentions but also new links pointing to your site or a competitor’s site. Moz’s…
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5 Ways To Make Your Client Kickoff Meeting A Success
When we moved to agile marketing for our internal process, it changed the way we think. Instead of finding any resources that were available, we had dedicated teams that worked on a smaller number of clients. Instead of working against a 12-month marke…
Majestic SEO Launches Search Explorer; SEO Link Tool Through Keyword Search
Majestic SEO, a popular link explorer tool for SEOs and webmasters, announced the launch of Search Explorer. Search Explorer is a search engine they designed to allow SEOs and webmasters to search by keyword or phrase, and the results would be ranked by Majestic SEO’s own linkage metrics. The…
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Bing Webmaster Tools Adds Smart Search Page Preview Tool
Bing announced on their Webmaster Blog that they have introduced a new feature within Bing Webmaster Tools for managing your Smart Search Previews. The Page Preview tool, under the “Configure My Site” section in Webmaster Tools, enables webmasters manage their page previews. It allows…
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Google’s Matt Cutts: No Reason To Fret Over “strong” & “b” Tags
Today’s video from Google’s head of search spam Matt Cutts is a 2006 throwback where Matt reassures us that there is no difference between using <strong> or <b> tags when it comes to SEO best practices. The full question asks: In terms of SEO, what is the difference…
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Infographic: What Is The Nofollow Tag; When & How To Use It
The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes? Doing so can help them avoid problems with search engines believing they are selling influence…
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