Google Takes Action On Seven Link Networks In Japan
Google’s head of search spam, Matt Cutts, announced on Twitter this morning that Google has “taken action” on seven different link networks in Japan. Over the past several months, Google has not only been manual taking action against link networks or link schemes in the US, but…
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Google Schema Adds Support For Business Telephone Numbers & Hours Of Operation
Google announced they now support improved schema markup, rich snippets, for location pages. Business Phone Support Schema Google said they now support showing business telephone numbers for customer service, technical support, billing support, and bil…
How Long Can RetailMeNot’s “SEO Empire” Survive?
RetailMeNot is having remarkable SEO success. According to an analysis by Priceonomics, RetailMeNot is first for numerous coupon-related and “promo code” searches — an amazing 71 percent of the time. This is what the company said based on an analysis of nearly 300 coupon-related…
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Secrets Of Successful Enterprise SEO Part III: Build A Business Case
A decade ago, I had an incredible opportunity to work at an amazing organization called The Bradford Exchange. Most people have never heard of it, but it is the world’s leading direct marketer of limited-edition collectibles and jewelry. What made my experience at Bradford so incredible was their…
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Google App Indexing Adds 24 Android Apps & Expands To All English Content Worldwide
On October 31st, Google announced they are now supporting a new feature named app indexing, which allows publishers to create links from Google’s search results directly into the deep content within their Android apps. So if you search for something on your Android device and happen to see a…
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Google Fixing Reverse DNS GoogleBot Verification
Google has confirmed that there are some GoogleBot useragent spiders not properly passing verification protocol. Savvy webmasters noticed that GoogleBot over the .249.70.0 /24 IP range was not returning the proper reverse DNS verification details. The response given was “no such host is…
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4 Revealing Facts About How Consumers Search And Buy Online
A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers. I want to f…
Google’s Matt Cutts: We Can Improve Our Algorithms For Authorities On Topics
In an interesting video released by Matt Cutts, Google’s head of webspam, Matt answers the question on how Google separates the concept of popularity from authority? The truth is, he answered that question quickly by saying popularity and authority are two different things. The example he…
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Google Tests Product Images Within Organic Listings
It seems Google is testing showing product images in the organic, free search result listings, for certain e-commerce sites. This was first spotted in a Moz thread for a site that sells ski equipment named evo.com. Here is a picture of the organic list…
Long-Term SEO: Sustainable Tactics, Strategies & Solutions
Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have seen search engine optimization (SEO) trends and tactics come and go… and I’ve also seen fundamental, universal concepts get stronger and…
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Google’s Matt Cutts April Fools Video: No We Won’t Stop Changing; While Shirt Constantly Changes
If you didn’t have enough April Fools day fun today, here is one more for you. In today’s video from Matt Cutts, Matt answered a real question from Dave in the UK, who asked, “When will Google stop updating its search results?” The answer was never! And to prove his point,…
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Adopt A Contingency Search Marketing Plan Before You Get Dinged
What if you were penalized or deindexed in Google? What if you accidentally blocked everything in your robots.txt file? What if you didn’t know you had done something wrong, and you were hit with an algorithmic update that crushed you? For every one of you who sees it coming, there are a ton…
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Google’s Matt Cutts On How They Evaluate New Search Algorithms
Google’s Matt Cutts, the head of search spam, posted a video today answering how Google goes about evaluating which new search algorithms they use and which they throw away or adapt. The question was posed by James Foster of Sydney, Australia who asked: What are some of the metrics that…
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Google Webmaster Tools Index Status Showing Data For HTTPS Protocol
Google has announced they’ve added “more precise” data for the Index Status reports in Google Webmaster Tools. Specifically, Google is now reporting each indexed URLs for each protocol, specifically both for HTTP and HTTPS, as well as for verified subdirectories. Google said this…
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Climbing The Ladder To Guest Posting On Tier 1 Sites
Content marketing is all the rage these days and, if you are pursuing guest posts as part of your link-building strategy, it is critical to target the highest authority sites possible. You want to find the sites where your presence builds your visibili…
Still Newsjacking For Links? Forget That, Make The News Instead!
We all know that Google frowns upon trying — in any way, shape or form — to get links (they’re serious, guys). Yet, links still play a very large role in determining SERP rankings. If you can’t ask for or chase down high-quality, authoritative links, what’s a marketer…
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Webmasters Getting Creative With Their Link Removal Requests & It Works
The new link building is link removal as some would say. Especially with all the craze around links and how they can get you penalized, link removal requests have become a thing all too familiar to anyone who runs a web site. The challenge, like with l…
How A Single Guest Post May Have Gotten An Entire Site Penalized By Google
Google made it clear earlier this year that those doing guest posts “for SEO purposes” might be subject to penalties. But the latest chapter in its war on guest posts feels a bit crazy: an entire site put into Google’s penalty box because of a single guest post that Google…
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Link-Building Webcast This Thursday
This Thursday, March 27, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast that focuses on link building practices for 2014. This one hour Q&A session with experts from Page One Power will address questions from the audience on how to demystify the art of link building….
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Google Says Don’t Delete Your Disavow File Prior To Uploading A New One
Yesterday, Matt Cutts, Google’s head of search spam, posted an interesting tip to SEOs around disavow file submissions. He said that you should not delete or remove the original disavow file when uploading a new one. He said instead, upload the new one, which will replace the old disavow…
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