Avoiding SEO Pitfalls During Conversion Rate Optimization
There are so many benefits to A/B testing your landing pages — just be sure you don’t accidentally damage your SEO efforts!
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Moz: Google’s New Quick Answer Box Now Showing 98% More Often
According to a Moz tracking study the new formatted quick answers box you find in Google for queries like [what is seo] is showing up 98% more often than a week ago. Overall, general answer boxes, including stock quotes, weather forecasts, box scores a…
A New Click Through Rate Study For Google Organic Results
Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one…
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Google On How They Know When To Slow Or Stop Crawling Your Web Site
Today at SMX East, Google’s Webmaster Trends Analyst, Gary Illyes shared with the audience two technical ways Google determines when GoogleBot, their crawlers, should slow down or stop crawling your web site. One of the more important factors with SEO is to ensure the search engine crawlers…
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How User Intent Will Forever Inform Successful Keyword Strategies
Forget trying to keep up with the thousands of algorithm changes that happen every year. Focus on what really matters and you’re golden.
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It’s Not (All) About The Links: Communicating For Outreach
You’ve researched and identified your link building targets, but what’s the best way to speak to them?
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How To Create A 301 Redirect Map
Overhauling your site? Without a 301 redirect map, you risk losing valuable search equity.
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User-Centered SEO: Creating Long-Term Value
CMOs understand that by its very nature, SEO rarely stays the same for long. The shift to putting end customers and users front and center is quite different from SEO practices of yesteryear. While this new SEO direction may seem daunting, it also opens up a huge realm of opportunity for those that…
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Calculating The Risk Of Search Engine Spam
Contributor Shari Thurow describes what can happen if you don’t follow search engine guidelines on SEO.
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Are Games & Lyrics Sites Google Panda 4.1′s Biggest Losers?
Google began rolling out Panda 4.1 last week into this week but we already have the winners and losers report from SearchMetrics. The biggest winners for Panda 4.1 based on this early report are sites in the news, content and download portal realm. Whi…
The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close
For some, it may seem like there has always been Google, and it’s always been the main way people have found things on the web. But before Google, there was the Yahoo Directory and its hand-compiled list of websites, organized into topics. Now, the venerable Yahoo Directory is closing. Yahoo…
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Should You Really Spend Your Time (And Resources) On Negative SEO?
Every site is bound to have some shady links. But should you disavow? You might be throwing the baby out with the bath water.
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Panda 4.1 — Google’s 27th Panda Update — Is Rolling Out
Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released. Google said in a post on Google+ that a “slow rollout” began earlier this week and will continue into…
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In The EU, Lots Of People Are Asking Google To Forget Content That They Authored
Here’s one from the “shaking my head” department: If you assumed that all of the “Right To Be Forgotten” (RTBF) requests that people in the European Union are sending to Google are for unflattering or inaccurate web pages written by third parties, you’d be wrong….
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Will Your Business (And Your Website) Adapt & Evolve With Google?
We’ve come a long way from the “10 blue links” search results page. Columnist Trond Lyngbø outlines how to ensure you’re keeping up as SEO develops.
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The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics
Though SEO tactics may come and go, the underlying principles behind them often remain true.
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How Social Campaign Audits Can Inform Your SEO
While not a direct ranking factor in Google’s algorithm, a strong social presence can still help bolster a brand’s search visibility.
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Google Targets Sites Using Private Blog Networks With Manual Action Ranking Penalties
Google has reportedly taken action on sites participating in private blog networks, also known as PBNs. On September 18th, Google sent out widespread manual action notices via Google Webmaster Tools to these sites for “thin content” spam. Google considers thin content to be search spam…
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Where You’ll Find Google Structured Snippets: From Superheroes To Product Specifications
The other day, Google officially announced structured snippets, basically knowledge graph snippets directly embedded in the search results snippets. But what type of queries trigger the structured snippets from showing up in the search results? Based o…
Google Structured Snippets Officially Live In Search Results
Earlier this month we caught Google testing a form of knowledge graph data within the search results snippet. This feature is now officially being confirmed by Google on the Google Research Blog. Google calls these “structured snippets,” where Google will show snippets of data, relevant…
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